In 2023, if you have a social media account, you're likely to have noticed that videos are becoming more and more popular. You may have found yourself taking more in your personal life and sharing them with your family and friends, but you may also be trying to build a social following or your business with videos. No matter why you are using visual content in online spaces, a creative suite can transform the way you approach editing for high quality content.
What is a creative suite and what should users look for?
A creative suite is an online tool that will have a collection of editing functions to prioritise ease of use and provide fantastic videos with little effort. You may have an idea of how video editing works online, but providers like CapCut are bringing a new level of innovation to the niche by incorporating AI. This is the first example of how creative suites are not all created the same - and the top tools you should be looking for are:
1). Cutting, splitting, trimming and resizing
Nearly all videos that will be shared online will have been edited at a basic level with cutting, trimming, splitting, or resizing. Even if you aren't looking to create professional promotional materials for your business and simply want to take your holiday videos and make them shorter and more succinct, these will be necessary. AI can take the headache out of learning and can help you undertake your efforts in seconds.
2). Editable photo and video templates
For many people who need editing assistance but have no graphic design skills, templates can be a great way to boost creativity and curate impactful content. Many creative suites won't have these as standard, but finding ones that do can certainly save the effort of trawling proprietary template websites and minimise the worry of watermark issues.
3). Background removal
How many times have you taken a photo or video and had somebody standing in the background or wished that the focus was more on the foreground? This is actually quite a common occurrence, so background removal can be important.
4). Auto captioning
Sometimes it can be difficult to get a message across via video, for example if you're sharing footage with non-native speakers, those with hearing issues, or even with younger generations who often view content in sound-sensitive environments. AI can be a fantastic choice in these instances, as captions will be instantly generated and won't require manual transcription.
5). Royalty free music and multi track editing
No video would be complete without some fun and engaging audio elements, so the ability to not only select from an extensive royalty free library but also to leverage multi-track editing capabilities can take your content from drab to fab in just a few clicks.
How to choose the right creative suite
The good news is that you don't have to look any further than the one provided by CapCut, as it has all of the above tools as well as cutting-edge AI functionality. Don't forget that you'll also find a video editor for YouTube and many more tools on this website, so be sure to take a look!