When it comes to upgrading your TV system, looking for the best 4K smart TV deals is a priority, especially during a major sales event. This is true not only of crisp, stunning, and immersive visuals but also of convenient smart features, like quick access to streaming services such as Netflix and Amazon Prime or catch-up apps like BBC iPlayer.
Events such as Black Friday are a great time to upgrade your TV setup. Discounts are available on big-name brands such as Samsung, Philips, Toshiba, and many more. But did you know that there are great offers to be had in the run up to the sales too?
Where to find the best 4K smart TV deals across the web:
Amazon: Deals on big-name brands such as Samsung, Hisense and more
John Lewis: Black Friday up to £300 off TVs
Currys: Black Friday save up to £300 on Sony TVs
Argos: Grab some 4K TV bargains
Appliances Direct: Early Black Friday offers on TVs
AO.com: Bag exclusive 4K TVs on sale
Very: Black Friday deals on TVs
Our picks of the best 4K smart TV deals transcend the sales, and without a doubt, you're in the best place to buy yourself a new 4K smart TV. To save you some time (and from missing out) we’ve researched the best smart TVs available now at bargain prices.
Best 4K smart TV deals
Save £370
Hisensewww.very.co.uk
The Hisense 65A6NTUK 65-inch 4K TV offers brilliant picture quality with 4K Ultra HD resolution, Dolby Vision HDR and AI Picture Optimisation for a vivid viewing experience. Use all your favourite streaming services and operate by voice command. It's perfect for immersive entertainment. With £370 off, this is a top deal that is bound to sell out fast.
Pros
- 4K ultra HD resolution delivers sharp, realistic picture quality
- AI picture optimisation automatically enhances image settings
- Smooth motion technology reduces blur for clear motion in sports and movies
- Works with Alexa and Google Assistant for voice control
Cons
- Measure up first and note the dimensions, as this is a large TV
Save £300
Sonywww.johnlewis.com
Sony's brightest 4K TV with High Peak Luminance makes the picture incredibly detailed and realistic. It's the world's first TV to have 'two up-firing beam tweeters', so the sound comes straight from the screen for a cinema-quality experience. The Sony Bravia 9 K75XR90PU (2024) 75-inch TV currently has £300 off in John Lewis' Black Friday sale.
Pros
- Brightest 4K picture quality enhances detail and realism
- Cinematic sound directly from the screen
- Immersive experience combines top-tier picture and audio for cinema-quality viewing
Cons
- Note that this is a 75-inch TV; make sure to measure up and double-check the dimensions
Save £200
Samsungwww.johnlewis.com
Samsung The Frame (2024) is perfect for art and design lovers, featuring PANTONE-validated colours for accuracy and a glare-free matte screen that ensures a clear picture even in bright light. The screen automatically adjusts brightness and colour tone with a built-in sensor. In Art Mode, it displays artwork to look like a real picture frame. With lower energy consumption than previous models, it’s designed for efficient use. A motion sensor activates Art Mode when someone is in the room, reverting to standby when the room is empty. This OLED 4K TV also has customisable bezel frames to suit any décor.
Pros
- Displays artwork when not in use, mimicking a picture frame
- Auto-brightness sensor adjusts the brightness and colour tone automatically
- Clear picture even in bright light
- PANTONE-validated colours for accurate colour quality
- Changeable picture frame to match your décor
Cons
- Use in conjunction with a sound bar to enhance the sound
35% off
AmazonAn amazing deal, this 43-inch Amazon Fire 4K TV has built-in Alexa and immersive picture quality thanks to thanks to 4K Ultra HD and HDR 10. Fire TV gives you access to thousands of films and TV episodes.
Pros
- Built-in Alexa; operate by voice command
- HDR picture quality for stunning colours and detail
- Great sound quality
Cons
- Can be a little slow to respond
Save £100
LGwww.very.co.uk
This LG 4K smart TV integrates Alexa, web browsing and streaming. making it a versatile entertainment hub. It has Bluetooth 5.0, LAN, Wi-Fi, and multiple HDMI and USB ports, making connecting devices seamless. An AI processor delivers vibrant colours with rich contrast for an immersive experience.
Pros
- 55-inch 4K UHD display with vibrant colours and deep contrasts
- AI 4K processor enhances picture clarity
- Built-in Alexa, web browsing and access to streaming services
- Easily connect devices via several ports
Cons
- Use a sound bar for enhanced sound quality
27% off
AmazonAmazon Fire TV 32-inch 2-Series HD smart TV is a great telly for a kitchen or bedroom. Stream all your favourite shows or use it as a gaming monitor. It has multiple HDMI and USB ports and could be used as a computer monitor for work.
Pros
- Bargain price
- Ideal bedroom TV
Cons
- Limited stock available
40% off
AmazonBring television to life with support for vivid 4K Ultra HD, HDR 10, HLG and Dolby Digital Plus. This TV offers great versatility as it has multiple HDMI and USB ports for gaming or showing photos from a hard drive on a big screen. Hurry this is a limited time deal.
Pros
- Vivid 4K picture
- Fire TV Alexa Voice Remote
Cons
- UI is a bit slow
37% off
The luminous picture quality of this LG OLED55B42LA 55-Inch 4K UHD Smart TV shows fine details in astonishing detail. It's a superlative TV, now with 37% off.
Pros
- 4K OLED technology shows perfect contrast and colour accuracy
- 55-inch screen is perfect for sports and movies
Cons
- Low stock
15% off
The TCL 43P639K 43-inch 4K Smart TV 2024 model is now under £250, that's a bargain for a 43-inch smart TV with voice assistant and HD picture quality.
Pros
- High definition picture quality
- Android TV and Google voice assistant
- Good sound quality
Cons
- Some reviews suggest it's a bit slow, that may depend on the quality of the broadband
4% off
PHILIPSEnjoy vibrant picture quality, thanks to 4K Ultra HD technology, plus a whole world of entertainment with all major streaming apps built-in. Dolby Atmos delivers cinematic sound and it's geared up for gaming. Control your TV with your voices, just say "Hey Google".
Pros
- Stunning picture quality
- Cinematic sound
- Voice assistant built-in
- All major streaming apps available
Cons
- Some reviews say it can be slow
32% off
HisenseThe future of TV is here. This huge 75-inch TV creates a home cinema experience. At under £1,000 it boasts incredible picture quality in dazzling detail. It's a great choice for gaming, as it has fast data transmission to minimise lagging. It also has Bluetooth and WiSA for connecting wireless speakers.
Pros
- The ideal TV for a home cinema
- Superlative picture quality
Cons
- May need a soundbar to enhance the sound quality
18% off
ToshibaThis is a top quality 4K TV with impeccable picture quality and built-in Freeview. It has built-in Alexa and Fire TV operating system, which is ideal for Prime members! It's standout feature is it's QLED picture quality that can render one billion colour shades.
Pros
- Perfect for catching up on Amazon Prime TV
- Built-in Alexa to operate by voice command
- Superb picture quality
Cons
- Sound may need boosting with a soundbar
Best 4K smart TV deals FAQs
What is a 4K TV?
A 4K TV gives you four times the detail of regular HD TVs, so the image is crisper, there's more contrast, and the colours are brighter.
There are more TV shows and movies released every day that are in super-high definition, so investing in a 4K TV means you really do get the most out of TV and film productions.
You might also see 4K TVs called Ultra HD, UHD, and even 4K Ultra HD - but they all mean the same thing. There are also QLED TV's too which also provide brilliant quality.
The crystal-clear clarity of a 4K TV is so highly defined that sometimes it feels like you're watching in 3D.
Is all TV shown in 4K HD yet?
But do remember that not every show on the TV is playing in 4K definition yet, so although you might want to invest in a TV now, it doesn't mean that everything being shown is available in that high definition. You'll get most 4K TV and films from internet streaming – such as Netflix, Amazon Prime Video, and YouTube. If that's where you watch most of your TV these days, then a 4K TV might be a great investment for you.
Should I buy a 4K TV yet?
With mainstream TV not being shown in 4K yet, don't feel pressured into changing your perfectly good normal HD TV. But, if you're looking to replace an old model anyway, then it's a great choice to make – and it's future-proofing your viewing.
When is Black Friday?
Black Friday lands on the 29th of November. However, you can expect to see discounts and deals go live throughout the whole of November in the run-up to the big day, and continuing throughout the Black Friday weekend into Cyber Monday on the 2nd of December.
What is Black Friday?
This huge event originated in America, with tech and electronic goods such as smart TVs going on sale right after Thanksgiving to entice customers to begin their Christmas shopping.
Now that it's firmly established in the UK, you’ll find massive discounts on everything, not just tech, and it's now the biggest event of the year for retailers.
What is an Amazon Prime Day event?
Amazon also holds sale events and top deals throughout the year, where you can nab fantastic discounts on everything, from kitchen appliances to beauty and fashion, as well as food, technology, pet and homeware! Sign up to be a Prime member in order to take advantage of the discounts.
Sales shopping tips
Bookmark this page
Bookmark this pages so you'll have all the best 4K smart TV deals in one place. We'll be rounding up the best deals available at major retailers, including Amazon, John Lewis, Argos and Currys.
Our shopping experts are bringing you the best deals that become available ahead of time, too, so keep checking back as new deals go live.
Sign up for newsletters and enable push notifications
Another top tip is to sign up to retailers' marketing emails, or download their shopping apps and enable push notifications. Then, you'll be the first to hear about new deals going live in the lead-up to the sales and on the day. Great for getting your wish list sorted!
Check you are getting the best deal
Want to make sure you're getting the best deal on Amazon and aren't getting caught up in the sales hype? Create a free account with camelcamelcamel, and you'll be able to track the prices of millions of Amazon products. You'll get alerts when prices drop, which will help you decide when to buy those essentials to save the most money all year round.
You can also try VoucherCodes.co.uk, whose mission is to alert you of any deals and big discounts before anyone else has a chance to. It even has its own discount codes you can use.
Set up online accounts in advance
Organisation is key, so if you're serious about bagging a bargain, make sure you set up your online account in advance – so when the sale lands, they’ll have all your details already.
It's a good idea to sign up for Amazon Prime before the day itself, too – you can get a 30-day free trial which means you'll get free next-day delivery on loads of items as well as exclusive deals, too.
Sophie Knight is the Group Commercial Content Editor for Bauer Media, working across many of Bauer's high-profile brands including Mother&Baby, Yours, Heat, Closer, Empire, CAR, Parkers, MCN, and launching WhatsTheBest.