It often feels like religious holidays become less and less meaningful with each passing year, as many non-Christians celebrate Christmas and Easter, and companies strive to sell more products. Shockingly, this year only one in ten chocolate eggs will be labelled with the word 'Easter' on the front of their packaging.
Of course, Easter is the most important holiday in the Christian calendar, and the eggs are designed to represent new life. Admittedly, they stem from an ancient tradition as a pagan symbol, but are used by Christians as a metaphor for the resurrection of Jesus.
But this meaning is becoming diminished in terms of chocolate eggs each year - in 2012 Cadbury's sold an Easter Egg Trail Pack but this year it's simply called Egg Hunt Pack.
According to The Sun, 70,000,000 eggs will be sold this year without the word 'Easter' on the box.
The Church of England is, understandably, not happy about the decision, labelling chocolate makers 'cynical'.
What is an Easter pantomime?
We're not sure how it's come to this - if the idea of a Christian holiday offends people, it seems unlikely they would buy an Easter egg in the first place. The question is, whether the chocolate companies have got it all wrong, or whether most consumers really do prefer non-labelled eggs?