The high-end department store, Selfridges, is renowned for stocking the most luxury brands and designers. In fact, shoppers voted it the best department store in the world. It's also famed for queues that wind around the block from as early as 7 am so the public can grab a bargain in the iconic Selfridges sale.
Instead of camping outside a store, you can easily pick up must-have tech, fashion, gifts and more from the comfort of your home. All you need is a good internet connection, a laptop, tablet or smartphone. Then, you can browse reductions on everything from designer womenswear to bags and so much more.
What you'll find in the Selfridge Sale
Women's Sale: Shop discounts on designer labels and more
Men's Sale: Shop discounts on designer labels and more
Shoe Sale: Refresh your collection with discounted designer labels
Beauty Sale: Positively brimming with designer beauty deals
Home and Tech Sale: Check back often for the latest trends and deals
Food Hall Sale: 10% off six bottles of wine
Jewellery Sale: Shop discounts on designer jewellery and watches
If you're thinking of visiting the Selfridges store during any sale event, then Selfridges has pulled together a genius guide on how to master the Selfridges sale. With tips on planning your route and how to make it a day out to remember, you're sure to find some useful hacks for when you go shopping.
The best items in the Selfridges sale
Best roll neck top in the Selfridges sale
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This Whistles Striped Roll-Neck Cotton Top is so easy to wear. A great transitional piece for your wardrobe through the seasons and a great outfit building pieced, this striped top will make you look so effortlessly chic. Pair with skirts, trousers, jeans, flats or heels.
Best earrings in the Selfridges sale
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We love the MONICA VINADER 18ct yellow-gold sterling silver huggie earrings. They're a stylish and elegant accessory for any occasion.
Best audio tech in the Selfridges sale
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Kim K's neutral-toned style transcends her shapewear to the Earth Beats Fit Pro wireless earbuds. Part of the anticipated Beats x Kim K collection, these wireless earbuds boast advanced audio features and a muted hue.
Best lipstick in the Selfridges sale
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Get Italian style, with a planet conscious twist, in Prada's Hyper Matte refillable lipstick. Jojoba oil ensures this lipstick spreads lusciously over lips and keeps them feeling nourished.
Best boots in the Selfridges sale
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Influenced by Parisian allure, Maje, founded by Judith Milgrom in '98, crafts chic, artisanal men's and women's attire. The MAJE Pointed-toe heeled leather cowboy boots is one of its many decorative yet minimalistic offerings.
Best perfume in Selfridges sale
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Infusing scents of rose with citrusy notes of lemon, the GIORGIO ARMANI Rose Milano Soie de Nacre finishes with an earthy hint of patchouli.
Best designer midi dress on sale
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This TED BAKER Miiriam pleated woven midi dress is quintessential British sensibility personified and is adorned with its signature mood-boosting prints.
Best kitchen accessory in Selfridges sale
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There’s no mistaking the smooth 1950s lines of a Smeg, and what's better, the brand's appliances are as efficient as they are attractive. We love the Smeg Stand Mixer - it's perfect for baking - and more.
Best wellness product in the Selfridges sale
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Zikko combines massage-focused muscle recovery with heat therapy in this THE TECH BAR Zikko hot and cold massage gun.
When do the Selfridges sales start?
Selfridges often run their infamous 'Christmas Come Early' sale that pops up in November to help you save on Christmas presents. In past years, Selfridges have not taken part in Black Friday. Instead, the department store runs sales including after Christmas with discounts into the New Year. Thanks to January, there are more deals to be had.
Piper Huxley is a Homes, Garden and Wellness Product Writer for Yours, an all-rounder who will write on anything from décor to wellness. When not scouring the net for the best home bargains, Piper is listening to a musical soundtrack and tending to her houseplants.