Steal the show with Bake Off host Alison Hammond’s outfits- many now on sale!

For the love of clothes

Alison Hammond outfit

by Cigdem Tanrioglu |
Updated on

When it comes to plus-sized fashion, Alison Hammond's clothes are undoubtedly the most fashionable. The Great British Bake Off and This Morning host always looks flawless, with ensembles that accentuate her full figure. Not to mention, Alison's perfectly applied make-up we just can't get enough. We love watching Alison for her refreshing presenting style and infectious laugh.

Believe it or not, Alison Hammond has been on and off of our screens for almost twenty years when she made her TV debut on Big Brother series three alongside the late Jade Goody. Although she wasn't a style icon then, she most definitely is now, as she sports some of the best dresses we have seen on daytime TV.

However, if I'm completely honest, one of my favourite things about Alison right now is her choice of clothes. In my role as Yours Deputy Style Editor, I've had the pleasure of styling the likes of Kate Garaway and Vanessa Feltz, and here's my take take on Alison's wonderful wardrobe , plus my top tips on how to style yourself to flatter your fabulous curves.

Alison’s wardrobe is one of my absolute favourites. The For The Love Of Dogs presenter often opts for bright, vibrant colours along with lots of beautiful, bold prints. She’s a big fan of wrap dresses, which nip her in at the waist but in the same breath, she is also often spotted in a comfy tunic top style with jeans or trousers - all of these styles are excellent for a body-confidence boost. I’ve also noticed that Alison loves a good jacket, like a blazer or a waterfall style, which she often layers over her outfits for a little extra coverage.

Best Alison Hammond outfits at a glance

However, finding clothing worn by the presenter may be tricky since she doesn’t post her outfits on Instagram like Lorraine Kelly and Cat Deeley. Alison works with some great stylists like Rachael Hughes and Stevie Shindler and brands, such as Yours Clothing, New Look and Phase Eight. However, she doesn’t shy away from more independent brands like Dancing Leopard, who offer a selection of seriously bright, colourful prints in larger sizes.

Best Alison Hammond outfits 2024:

Best Alison Hammond pastry week dress

Alison Hammong dressChanel 4/Sosandar
Price: $79

Pastry week had us whipping up choux pastry and rolling out the shortcrust, but more importantly, it had us dreaming of Alison's printed dress, which is by one of her go-to labels, Dancing Leopard. Sadly Alison's exact dress has almost sold out, but Sosandar offer a great printed dress which is almost better than the presenters.
Featuring a figure-flattering rouched waist along with a bust-enhancing V-neck, Sosandar's frock is brilliant for creating a streamlined silhouette. And it doesn't stop there, it is made from a weighty fabric which feels much more expensive then it actually is. Sound's delicious to us!

Pros

  • Flattering ruched waistband
  • 3/4 sleeves for coverage
  • Great dupe for Alison's dress

Cons

  • The leg split may feel too high for some customers

Best Alison Hammond colourful dress

Simply Be Twisted Wunder Ziggy Star Satin Maxi DressChannel 4/Simply Be
Price: $48.30 (WAS £69)

Alison bought plenty of colour to our screens during bread week, as she graced the Bake Off tend in this vibrant printed dress.
Not only is this fit and flare frock perfect for brightening up a dull day, but it is also incredibly flattering too. The empire waistline works to create a stunning shape, while the floaty angel sleeves provide a little extra coverage around your upper arms. And did we mention that it features pockets too? Yep, it doesn't get better than that! Team with loafers for a day out, or swap to heels for the evening.

Pros

  • Fun, vibrant print
  • As seen on Alison Hammond
  • Elasticated back band for comfort
  • Has pockets
  • Affordable price point
  • Machine washable

Cons

  • Made with polyester so may not feel as luxurious as other fabrics

Best Alison Hammond denim dress

Alison wearing a denim dress and Monsoon Lulu Denim Dress Blue@Makeupbymikey/Monsoon
Price: $52.50 (WAS £75)

There were two things we loved about week two of The Great British Bake Off: the biscuits (obviously) and Alison's dreamy denim dress. Luckily, fans can rejoice as Alison's exact frock is still available at Monsoon. Crafted in a heavy-yet-comfy denim fabric, the ultra-flattering midi dress features long sleeves and handy pockets. And on top of that, the clever piping detail and waist-enhancing belt work wonders for creating a streamlined silhouette.

No wonder shoppers love this versatile dress, with one calling it a 'beautiful autumnal dress with a touch of class'. Wear with ankle boots and a trench coat for a truly timeless look.

Pros

  • Features pockets and long sleeves
  • Made from a sturdy denim fabric
  • Versatile design to suit all styles
  • As seen on Alison Hammond

Cons

  • The price point may be high for some shoppers - but it will last for years to come

Best Alison Hammond Leopard Print Dress

Alison Hammond wearing a leopard print dress and Leopard Print Midaxi Shirt DressChannel 4/Debenhams

Bake Off is officially back - yay! This year, the hostess with the "most-est" opened the show wearing a fabulous shirt dress by Karen Millen. While Alison's exact dress has sold out, there are plenty of similar styles out on the high street, like this sleek shirt dress from Debenhams.

Featuring an on-trend leopard print motif, this ultra-flattering dress will work for almost every body shape and size. We love that it comes with a waist-enhancing self-tie belt and best of all? It has pockets! So you can keep your daily essentials nearby at all times.

Pros

  • On-trend leopard print design
  • Flattering shirt-dress design
  • Features pockets
  • Maxi length for extra coverage

Cons

  • Made with polyester so may not feel as nice as other fabrics

Best Alison Hammond denim dress

Alison Hammond denim dress and Louella Tie Shirt DressKEN MCKAY/ITV/SHUTTERSTOCK/Phase Eight
Price: $49 (was £95)

www.phase-eight.com

A denim midi dress is an incredibly versatile outfit choice that should be in any woman's wardrobe, and this style is one of Alison's favourites. With women commenting on the excellent fit, this denim dress can be dressed up with heels and statement jewellery for a night out or dressed down with white trainers or strappy sandals for a casual day look. The adjustable self-tie belt is great for defining your waist, while the 3/4 length sleeves make a great summer touch. No wonder Alison is a fan!

Pros

  • Made with 100% cotton
  • Handy pockets on the bust
  • Adjustable self-tie belt
  • Machine washable
  • Fits true to size

Cons

  • Buttons may feel fiddly for some
  • The price point may feel high compared to other denim options

Best Alison Hammond Skirt

Alison Hammond backstage at This Morning and Live Unlimited - Charcoal Satin High Low Skirt@rachaelhughesstyle/Live Unlimited

When it comes to effortless summer style, Alison has got things perfected with this sweeping satin skirt which recently she wore on This Morning. Available in a soft charcoal grey – which makes a brilliant alternative to black and navy – this viscose blend skirt skims over curves, creating an effortlessly sleek silhouette.

Alison’s skirt is designed with an adjustable, elasticated waistband which means you’ll be able to get the perfect fit every time you wear it. Finally, the high-low hemline is ideal for making legs look longer and leaner, without flashing too much flesh. Wear with a matching cover-up, like Alison, or team with a simple tee and trainers for an easy daytime look.

Pros

  • Elasticated waistband
  • Slips on with a silky satin finish
  • Made with 57% Viscose
  • Runs true to size

Cons

  • Only available in charcoal
  • High-low hem may not be to everyone’s taste

Best Alison Hammond blouse

Alison Hammond wearing a bright orange blouse - and Phase Eight - Cynthia Longline Shirt@makeupbymikey/Phase Eight

Alison is a huge fan of wearing vibrant colours, like this coral blouse which she was spotted wearing on This Morning. Featuring an elegant, pleated V-neckline, Alison’s blouse is great for flattering larger busts, while the on-trend, oversized sleeves and a handy pocket add a touch of glamour to the simple style. And if the gorgeous design wasn’t enough, this blouse is also made with responsibly sourced viscose too.

Perfect for pairing with jeans, this relaxed-style blouse has an oversized fit, with several customers opting for a size smaller. However, the most popular aspect of this blouse has got to be the stunning coral shade, with women raving about how vibrant the blouse looks when worn.

Pros

  • Made with LENZING ™ ECOVERO ™ viscose
  • Versatile for everyday use
  • Machine washable
  • Long enough to wear with leggings
  • Available in 3 colours

Cons

  • Oversized fit may not be suitable for petite customers

Best Alison Hammond jacket

Alison wearing the New Look - Curves Mid Pink Suedette Waterfall Jacket@rachaelhughesstyle/New Look

It may be the summer, but that doesn’t mean we’re leaving the house without our trusty jacket on - and neither is Alison. Seen on Alison on This Morning, New Look’s stunning Suedette Waterfall Jacket is great for layering over jeans and dresses thanks to its curve-skimming waterfall design.

As well as feeling seriously soft this lush suedette style features handy zip-up side pockets, so you can make sure your phone is being stored safely. And it isn’t just Alison who is a fan of this jacket, as reviewers commented on just how comfortable and flattering the cover is. What’s not to love?

Pros

  • Super-soft suedette texture
  • Available in sizes 20 to 26
  • Zip-side pockets for ease
  • With a soft suedette fabric

Cons

  • Suedette fabric is not suitable for rain
  • Open front design cannot be fastened

Best Alison Hammond This Morning outfit

Alison wearing the Evans Animal Print Utility Shirt DressCredit: Ken McKay/ITV/Shutterstock/Debenhams

This flattering animal-print dress is perfect for dinner or a night out with your friends. The pattern draws attention and creates a striking visual impact. If you, like Alison, exude confidence, this dress will complement and highlight your zesty personality. It makes a fabulous transitional piece from Summer to Autumn. It looks super comfy, too.

Pros

  • On-trend animal print
  • Features pockets on bust
  • Optional self-tie belt
  • Can be worn year-round

Cons

  • Only available online
  • Buttons can be fiddly to do up

Best Alison Hammond For the Love of Dogs jumper

This slightly oversized fit Pastel Ombre Jumper from Apricot is perfect for everyday wear. It is a versatile piece that combines a soft and cosy feel with a trendy ombre design. The pastel colours are a perfect pick for the warmer seasons. And be quick because it's currently on offer.

Pros

  • Comfy, relaxed fit
  • Contains 4% wool
  • Pullover style

Cons

  • Contains acrylic and polyester which could feel less luxe than other fabrics

Best Alison Hammond re-worn dress

Alison Hammond on This Morning and the polka dot midi dress  dupe we found at Simply Be@steviebstyle/Simply Be

Fancy grabbing yourself one of Alison’s most iconic outfits? The presenter has been spotted in a gorgeous spot-print frock by Prettylittlething.com on This Morning, GBBO, and if that wasn’t enough, it is also the dress worn by Alison’s Madame Tussauds waxwork.

Sadly the Prettylittlething.com dress sold out right after Alison wore it on GBBO. However, Simply Be has an excellent dupe which is available in plenty of sizes 10-20. Featuring a large spot print, this monochrome dress comes in a stylish plisse fabric.

This fabulous frock is perfect for wearing with trainers during the day or with sandals for a special occasion. Just like Alison’s, it features versatile long sleeves and a bust-flattering V-neckline. And our favourite bit? Well, we love the waist-enhancing knot detailing which is a bonus feature compared to Alison’s original wrap style.

Pros

  • On trend print
  • Long sleeves
  • Figure-flattering design
  • Versatile design

Cons

  • Plisse fabric may not be to everyone’s taste

Best Alison Hammond Stripped Jumper

Curve White Stripe Side Split Knitted JumperCredit: Yours

A striped jumper is a timeless classic. We love that the side splits of this Curve White Stripe Side Split Knitted Jumper provide a flattering silhouette, allowing for ease of movement and a relaxed fit. This makes it ideal for layering over other garments, which is great for colder weather. Paired with jeans and boots, it creates a sophisticated look that we love.

Pros

  • Available in sizes 14-36
  • Timeless design can be worn for years
  • Longer length is great for wearing with leggings

Cons

  • Made with 100% acrylic so won't feel as luxe as other materials
  • Side split hem may not be suitable for all customers

Best Alison Hammond gillet

Alison wearing a Tan Shearling GiletCredit: ITV/ Simply Be

Again, while this Tan Shearling Gilet from Simply Be isn't an exact match to Alison's, it looks fabulous over a jumper like the TV presenter's. The interior is lined with soft, plush shearling, providing both insulation and a luxurious feel. The shearling trim is visible on the edges, creating a stylish, cosy aesthetic.

Pros

  • Faux-fur finish
  • Easy-to-use zip fastening
  • Machine washable

Cons

  • No zips on pockets

Best Alison Hammond summer dress

Best Alison Hammond summer dress

Alison wearing a Curve Black Utility Shirt DressCredit: Ken/Shutterstock/Yours

Nothing excites us quite like a dress with pockets. This Limited Collection Curve Utility Shirt Dress embraces the fashionable industrial trend. It features functional details such as multiple pockets, epaulettes, and a button-down front, combining fashion with practicality. We love that this looks great paired with trainers or flats for casual day wear or heels or boots for more formal attire.

Pros

  • Available in 2 shades
  • Features pockets
  • Optional self-tie belt
  • 100% Cotton

Cons

  • Button-up design may feel fiddly for some customers
The Great British Bake Off - Series 15, Week 2 - Noel and Alison in the tent
©Channel 4 / Mark Bourdillon

FAQs

What shapes are best for a curvy body?

Alison has won her place as our top style icon for curvy women, but let’s face it, not everyone has a team of excellent stylists on hand to help find the best figure-flattering outfits. So what should curvy women look out for when shopping for a new outfit?

My number one tip is to buy clothes that enhance your favourite body parts. For example, if you love that you have a bigger bust, then opt for a V-neckline which shows off your assets rather than a high neckline which can feel a little frumpy. Something like a classic wrap dress is a perfect example of this. Another thing to look out for when dress shopping is a soft A-line skirt. These are great for skimming over hips and thighs, whereas pencil styles often cling. I’m also a big fan of tunic tops for the same reason.

I also recommend that curvy women shop with brands that specifically design clothing for curvy women, this way you can ensure you’re buying a more specialist fit. Alison is a huge fan of brands like ASOS Curve and Yours, who design clothes especially for curvy women.

What fabrics are best for curvy women?

When it comes to dressing for your body shape, you need to think about more than just the style, as the fabric of your outfits can also play a big part in your final look. While soft-stretchy materials like jersey feel super comfortable, they’re not the most flattering as they usually end up sagging over time.

I always recommend investing in high-quality, structured fabrics like cotton or crepe which mould around your body's curves in a more flattering way. Viscose is also another great option as it is breathable and drapes in a more elegant way than others.

What about colours and prints?

There is absolutely no need to stick to plain, dark clothing when dressing a curvy figure – fashion is meant to be fun after all! If the shape and fit of your clothes suit your figure, then there is nothing stopping you from introducing vibrant colours. Bold prints are also excellent for disguising any lumps and bumps that you may be worried about – Alison wearing her fun frocks by Dancing Leopard is a great example of this.

Who is Alison Hammond?

Alison Hammond has been part of the ITV family since her appearance on Big Brother in 2002, where she placed eleventh. Before this, she had been an actress, and her credits included the hospital soap Doctors. Though she was eliminated early into the season, Alison made her mark with the British public, earning her a guest spot on the Loose Women panel for several years.

After a regular spot, Alison landed a place at This Morning as their UK Showbiz Correspondent. And - of course, this has become what she excels in; Alison Hammond interviews everyone from Hugh Jackman to Michel Bublé and delivers highly memorable and hilarious segments on the show. In 2020, she and Dermot O’Leary took over from Ruth and Eamon to host the coveted Friday show.

Most recently, she hosts The Great British Bake Off, For the Love of Dogs and is currently working on a six-part series called Alison Hammond's Big Weekend.

How old is Alison Hammond?

The BAFTA and Bake-Off host was born in Birmingham in 1975, making her 49.

Cigdem Tanrioglu is Deputy Style Editor at Bauer Media, who works across titles including Yours, Closer and Bella. Usually found in a floral frock, Cigdem dedicates her time to finding the best confidence-boosting buys that will leave everyone looking and feeling great. When she isn’t scouring the high street for the perfect outfit, she’s testing out the latest products to make her fine hair look thicker or hunting out makeup to suit tanned and olive skin tones like hers. With over 12 years of experience in the women’s magazine industry, Cigdem has previously worked with the likes of Fabulous Magazine, The Sun, Woman Magazine, Woman’s Own & Essentials Magazine and has styled celebs including Kate Garraway, for photoshoots.

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