Transform dull tresses into healthy, hydrated and radiant locks with the best shampoo for dry and damaged hair. Heat styling tools can take a toll. But that's just one of several factors that can lead to brittle and damaged hair. Making a switch to organic shampoo is one way of avoiding the sulphates that strip hair of its natural oils. Yours has rounded up the best shampoo for dry and damaged hair and we've tested them ourselves. We found the perfect hair on the team to demonstrate the performance of these enriching shampoos.
To restore vitality and shine to dry hair, you need a moisturising shampoo that removes the build-up of excess natural oils (sebum) without stripping the hair of its goodness. While there is an enormous range of haircare products to choose from, it's worth taking the time to find a shampoo that's specifically aimed at your hair type and condition. Additionally, if your hair is bleached, coloured or has undergone a treatment, then it's going to need a specific shampoo, like the best shampoo for coloured hair, that will add moisture to the hair and not be too harsh.
Don't forget to pair the best moisturising shampoo with the best conditioner dry hair. We've tried and tested a whole host of conditioners that will re-hydrate and repair your locks.
Best shampoo for dry and damaged hair at a glance:
As we get older, hair becomes fine and dry. Also, it loses its pigment, which is where shampoos for grey hair can add shine. It's well worth getting advice from your hairdresser as they understand the needs of all hair types. If you're feeling frustrated with dry and damaged hair, you've come to the right place. Yours has tried and tested the products in this article. We only ever recommend products that we believe in.
We also got some advice from celebrity hairstylist Gustav Fouche and creator of GF Fabulosity hair products. Gustav Fouche is driven by his passion for educating people about what makes a great shampoo. One ingredient he particularly warns against is silicone. In hair care products, silicone is the culprit for dry and damaged hair, causing build-up, weighing hair down, leading to breakage and blocking moisture. This build-up disrupts the hair's natural moisture absorption, halting the osmosis process entirely, ultimately resulting in dry, fragile hair prone to breakage.
How we tested these moisturising shampoos
All of these shampoos for dry and damaged hair have been hand-selected by our shopping experts. We carefully considered ingredients, effectiveness and value for money in our selection of the best. Our team has spent hours investigating and researching shampoos for dry and damaged hair to make it easier for you to find the very best, and we'd never recommend a product we don't believe in.
Our tester has gone in front of the camera to show the transformative effect the right moisturising shampoo can have on dry and damaged hair. The results have been over a year in the making, and if you scroll to the end of the article, you can see the before-and-after journey her hair has been on. Each shampoo has been extensively tested for several weeks on fine, middle-aged, colour-treated hair suffering from city pollution and living in a hard water area. What a difference a year makes! Our top recommendations are truly products that our tester has made a permanent addition to her haircare routine.

Best shampoo for dry and damaged hair
TESTED
Experience premium hair care with Paul Mitchell Clean Beauty Hydrate Shampoo. Crafted with olive and oat peptides to soothe the scalp and deeply moisturise dry hair, this eco-friendly formula delivers salon-quality results while prioritising sustainability.
"From start to finish, it's a premium shampoo experience without compromising environmental priorities," says our tester. "The fragrance is fresh and wholesome without being overpowering."
This hydrating shampoo is presented in a sleek, bio-based plastic bottle that blends natural ingredients and essential oils to restore vitality and nourish thirsty hair. The pale honey-coloured formula creates a luxurious lather, ensuring that only a small amount is needed for a thorough cleanse.
"I love the feel and shape of the bottle," our tester notes. "The gentle, natural ingredients deliver smooth and visibly healthy results. Upon rinsing, my hair feels cleansed, tangle-free and uniquely soft and pliant."
For optimal results, pair with Paul Mitchell Clean Beauty Repair Conditioner for healthier, more manageable, and effortlessly radiant hair.
Pros
- Eco-friendly, bio-based plastic packaging
- Natural ingredients with essential oils and plant extracts
- Hydrating formula with olive and oat peptides
- Luxurious lather—only a small amount needed
- Leaves hair soft, smooth and tangle-free
- Fresh, wholesome fragrance without being overpowering
Cons
- Premium price point
Amount per bottle: | 1000ml (250ml) |
Hair types: | Dry, safe for coloured hair |
Ingredients: | Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Cocoamphoacetate, Glycerin, Silicone Quaternium-22, Cocamidopropyl Betaine, Verbascum Densiflorum Flower/Stem Extract, Helichrysum Italicum Extract, Cota Tinctoria Flower/Leaf/Stem Extract, Linum Usitatissimum, (Linseed) Seed Extract, Avena Sativa (Oat) Peptide, Olive Glycerides, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ppg-3 Myristyl Ether, Polyquaternium-10, Peg-12 Dimethicone, Caprylyl Glycol, Glycol Distearate, Isostearyl Neopentanoate, Glyceryl Linoleate, Glyceryl Linolenate, Glyceryl Oleate, Laureth-4, Dimethylglucamine, Trideceth-8, Citric Acid, Disodium Edta, Phenoxyethanol, Sodium Gluceptate, Sodium Benzoate, Phenethyl Alcohol, Potassium Sorbate, Parfum (Fragrance), Limonene, Benzyl Alcohol |
Directions for use: | Apply a small amount. Massage. Rinse |
- Paul Mitchell is the number one hair styling brand in the world
- There are seven shampoos available in the Paul Mitchell Clean Beauty range, including scalp therapy, anti-frizz and colour protect shampoos
- Cruelty-free and eco-friendly
TESTED
Best shampoo for rebalancing processed and fine hair
www.marksandspencer.com
Combat dryness and damage with Philip Kingsley Moisture Balancing Shampoo, designed to hydrate mid-lengths and ends—the areas most prone to breakage. Its carefully balanced formula smooths, strengthens and protects while maintaining lightweight, touchable softness.
"I have a halo of dry, sun-damaged hair that frizzes despite my best efforts with stylers and serums. This shampoo promised to hydrate that difficult top layer—and it delivered," says our tester.
The pale honey-coloured liquid has a delicate fragrance and creates a moderate yet effective lather. It rinses out effortlessly, leaving hair soft, cleansed and completely tangle-free. "I let my hair dry naturally, and it formed lovely waves that were soft and without tangles," our tester said.
This shampoo, infused with Guar to reduce static, wheat protein to strengthen and hydrate, and antioxidants to protect against environmental damage, supports healthy, resilient hair.
For those with very porous or naturally coiled hair, our tester also tried Philip Kingsley Moisture Extreme Shampoo—a deeply enriching formula that penetrates strands with a blend of oils to restore moisture and smooth frizz. "While it’s not exclusively aimed at my hair type, it deeply nourished and softened my hair, leaving it shinier than usual," said our tester.
For the ultimate hydration boost, our tester recommends finishing with the Philip Kingsley Elasticizer hair mask, a long-time favourite for extra deep conditioning and long-lasting softness.
Plus, there's a limited edition Honey Nectar and Peach Elasticizer that smells absolutely divine. It's a must-have hair treatment and a mood-boosting treat.
Pros
- Targeted hydration
- Gentle and effective cleansing
- Ideal for medium to long textured hair
- Frizz control and shine
Cons
- Don't be tempted to use too much, a little really does go a long way
Amount per bottle: | 170ml |
Hair types: | Dry, damaged and processed hair |
Ingredients: | Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Sodium Chloride, Citric Acid, Parfum (Fragrance), PEG-12 Dimethicone, PEG-150 Pentaerythrityl Tetrastearate, Guar Hydroxypropyltrimonium Chloride, PEG-75 Lanolin, PEG-6 Caprylic/Capric Glycerides, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sorbic Acid, Limonene |
Directions for use: | Apply to wet hair and lather, gently kneading the scalp for 60 seconds. Rinse well and repeat if necessary. |
- 100% recyclable, plant-friendly packaging
- Cruelty-free
- CO2 negative
TESTED
Best SOS emergency repairing shampoo
www.lookfantastic.com
Revive over-processed hair with Fudge Damage Rewind Shampoo, powered by Opti-PLEX technology, to reconstruct hair bonds and counteract damage from heat styling, bleaching, pollution, and UV exposure. This professional-quality formula cleanses while repairing for stronger, healthier-looking hair.
"After excessive heat styling, my colour-treated hair was in need of an SOS treatment. This shampoo left it feeling moisturised, full and fortified. We're not talking miracles, but my hair’s condition was definitely improved."
The lightweight, pearlescent formula produces a luxurious lather that removes build-up without stripping moisture. With a subtle scent and smooth application, it rinses out easily, leaving hair soft, tangle-free and visibly thicker—without the heavy feel of product build-up.
"Notably, when I brushed my hair, it didn’t snag, and as the product claims, there was no notable breakage. I’m keen to continue using it and see the long-term results—impressed."
Clinically tested to make hair 90% stronger instantly, this shampoo is ideal for damaged hair in need of intensive care. For best results, follow with Fudge Damage Rewind Reconstructing Conditioner to protect against daily environmental stressors and maintain healthier, more resilient hair.
Pros
- 90% stronger hair instantly
- Locks in colour for 30 washes
- Reduces breakage
- Noticed a difference in one wash
Cons
- Needs to be used over time to see long term improvements to hair
Amount per bottle: | 250ml (or 1000ml) |
Hair types: | Damaged and treated hair |
Ingredients: | Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glyceryl Stearate, Dipropylene Glycol, Amodimethicone, Glycerin, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Parfum (Fragrance), Phenoxyethanol, Silicone Quaternium-22, Sodium Benzoate, Disodium EDTA, Citric Acid, Pentylene Glycol, Polyglyceryl-3 Caprate, Polysilicone-15, Cetrimonium Chloride, Polyquaternium-7, Trideceth-12, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hexyl Cinnamal, Cocamidopropyl Betaine, Limonene, Palmitamidopropyltrimonium Chloride, Propylene Glycol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Potassium Sorbate, Sodium Hydroxide |
Directions for use: | Lather evenly and rinse thoroughly to unveil stronger hair. |
- Sulfate free
- FragranceFuse technology that lasts up to 24 hours
TESTED
Gently cleanse and nourish curly hair with Cantu Shea Butter Cleansing Shampoo, a sulfate-free formula designed to reduce breakage, promote healthy hair growth and tame unruly curls. Available on the high street and online, the 400ml bottle offers great value, as only a small amount is needed for each wash.
"This pearlescent liquid shampoo smells of oranges and forms a rich, creamy lather. My scalp and hair felt thoroughly cleansed after rinsing—it’s a lovely product to use for a refreshing morning shower."
Infused with shea butter, this shampoo helps keep curls hydrated, defined and frizz-free while being gentle on natural hair.
For enhanced nourishment, our tester followed with the Cantu Strengthening Biotin-Infused Hair & Scalp Oil, applying a few drops with the provided pipette. "It absorbed easily, smelled of tea tree oil, and definitely tamed my tangles while smoothing my hair."
After air-drying, hair felt soft, tangle-free and beautifully nourished with a lingering fresh fragrance. For best results, pair with the Cantu Strengthening range to maintain strong, healthy coils and curls.
If you don't have coils and curls, consider the new Cantu Weightless Smoothing Shampoo and Conditioning treatments. This budget hair care range contains Organic Fair Trade Blue Agave, a humectant that helps hair retain moisture, resulting in smooth and shiny locks and no frizz! Our tester was really impressed with the hydrating properties of the Weightless range and thought it was the best for her fine hair.
Pros
- Gentle formulation that removes heavy build-up
- Hydrating and nourishing shea butter
- Deep cleansing
- Value for money large bottle
Cons
- Note that it's specifically formulated for curly hair and coils
Amount per bottle: | 400ml |
Hair types: | For natural curls, coils and waves |
Ingredients: | Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Acrylates Copolymer, Cocamide DIPA, Glycerin, Glycol Distearate, Steareth-4, Phenoxyethanol, Parfum (Fragrance), PEG-150 Distearate, Butyrospermum Parkii (Shea) Butter, Polyquaternium-39, Polyester-37, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Panthenol, Ethylhexylglycerin, Polysorbate 20, Sodium Chloride, Citric Acid, Benzyl Benzoate |
Directions for use: | Massage into wet hair beginning at the root and work toward ends. Lather then rinse thoroughly with cool water. A second lather and rinse are recommended for hair with heavy product build-up. |
- No SLS/SLES sulfates, silicones, alcohol, parafiin, parabens, phthalates or propylene glycol
- Removes heavy build-up
TESTED
Best shampoo for dry, colour treated hair
www.evolvebeauty.co.uk
Deeply nourish and protect colour-treated hair with Evolve Organic Beauty Monoi Rescue Shampoo, a Cosmos Organic certified formula handcrafted in small batches in the UK. Made with 98% natural ingredients and over 50.6% from organic farming, this richly foaming shampoo gently cleanses while hydrating and smoothing dry, frizzy hair.
Our tester loved this shampoo from Evolve Organic Beauty, saying: "It feels like a premium shampoo experience with the most incredible floral aroma."
Infused with quinoa to lock in colour, Monoi oil for deep nourishment, and organic Karkade (Hibiscus) to condition, this shampoo absorbs into the hair shaft to restore moisture and improve scalp health.
"Scent-wise, it has a distinct sweet floral scent of Monoi oil, derived from Gardenia petals, Hibiscus and coconut oil. The pale honey-coloured formula creates a soft, dense lather, and a little goes a long way."
Upon rinsing, our tester said that her hair feels softer, smoother and thoroughly cleansed—even in a hard water area. "It left my hair softer, reduced frizz and relaxed my curls."
For best results, use with Evolve Organic Beauty’s nourishing hair care conditioning products to maintain healthy, hydrated and beautifully fragrant locks.
Pros
- Organic
- Specially formulated for dry and colour-treated hair
- Restores moisture and shine
- Reduces frizz
Cons
- Be aware it's a very strong floral fragrance which may not suit everyone
Amount per bottle: | 250ml |
Hair types: | Dry/damaged and coloured hair |
Ingredients: | Aqua (water), Sodium coco-sulfate, Coco-glucoside, Cocamidopropyl betaine, Caprylyl / capryl glucoside, Gluconolactone, Parfum (naturally derived fragrance), Gardenia Taitensis flower extract, Hydrolyzed quinoa, Aloe barbadensis leaf juice powder*, Hibiscus sabdariffa flower extract, Cocos nucifera (Coconut) Oil, Glycerin, Sodium chloride, Sodium benzoate, Glyceryl oleate, Guar hydroxypropyltrimonium chloride, Coconut acid, Citric acid, Hydrogenated castor oil, Calcium gluconate, Phytic acid, Benzyl alcohol, Benzoic acid, Potassium sorbate, Tocopherol, Hydrogenated palm glycerides citrate, Linalool |
Directions for use: | Massage onto wet hair to form a rich lather, then rinse well |
- Karkade flower acid improves hair’s silkiness and scalp condition
- Quinoa proteins to boost hair's hydration, locks in moisture and protects against environmental stressors
6.
OSMO Deep Moisture Shampoo
TESTED
Hydrate and restore dry, damaged hair with OSMO Deep Moisture Shampoo, an award-winning formula designed to nourish, protect and replenish lost moisture. Infused with Pataua oil from the Amazonian Brazilian palm tree and Keratin Complex, this shampoo helps smooth and strengthen hair without weighing it down.
"I’ve used one too many heated stylers over the years, and parts of my hair break into wispy flyaways. This shampoo claims to ‘provide salvation for heat-traumatised hair’—and it certainly helped."
It comes in a generous 400ml bottle; the pleasantly fruity-scented, pearlescent formula creates a rich, bubbly lather that thoroughly cleanses while leaving hair soft and refreshed.
"It felt like I’d washed my hair with a salon-quality shampoo. My hair was cleansed, softened, and had no added weight, just as the product promised." After air-drying, hair is left with a healthy sheen and long-lasting moisture.
Our tester commented: "Yes, I’d recommend this shampoo for restoring moisture to dry hair. Plus, the large bottle means it will last a while—great value for money."
OSMO Deep Moisture Conditioner and OSMO Intensive Deep Repair Mask are also part of OSMO's Deep Moisture Collection for dry and damaged hair. Pair with your favourite OSMO conditioner for long-lasting hydration and manageability.
Pros
- Intensely hydrating
- Restore condition to over-stressed, chemically treated hair
- Large bottle
Cons
- Needs regular use to see long term improvement to hair
Amount per bottle: | 400ml |
Hair types: | Dry and damaged hair |
Ingredients: | Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Ammonium Lauryl Sulfate, Sodium Chloride, Panthenol, Glycol Distearate, Amodimethicone, Laureth-10, Guar trimonium Chloride, Hydrolyzed Soy Protein, Argania Spinosa Kernel Oil (Argan Oil), Oenocarpus Bataua Fruit Oil (Pataua Oil), Tocopherol, Hydrolyzed Keratin, Tetrasodium Edta, Cocamide Mea, Cetrimonium Chloride, Trideceth-12, Parfum (Fragrance), Limonene, Citric Acid, Sodium Benzoate, Benzyl Benzoate, Potassium Sorbate, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone |
Directions for use: | Distribute evenly through wet hair. Massage gently, rinse and repeat if necessary. |
- Salon Services Professional Hair & Beauty Awards winner
TESTED
Best shampoo for split ends

www.lookfantastic.com
Repair and strengthen damaged hair with BondiBoost Rapid Repair Shampoo, formulated to reduce breakage, seal split ends and smooth hair cuticles. This clear liquid gel, dispensed from a convenient pump bottle, is infused with macadamia nut oil and panthenol to increase elasticity and hydrate hair from root to tip.
"A little goes a long way, and the shampoo forms a rich, delicately scented lather—such a luxurious experience," our tester said. Upon rinsing, hair feels soft, tangle-free and thoroughly cleansed, making it an ideal first step in a nourishing hair care routine.
For intensive repair, our tester followed up with the BondiBoost Miracle Hair Mask, packed with argan, abyssinian, macadamia, castor, and jojoba oils. "I applied a little of the thick and creamy mask to the ends of my hair and left it for 10 minutes before rinsing—my hair felt instantly nourished." The BondiBoost Heavenly Hydration Serum was used as a final step to lock in hydration. "Again, you only need a tiny amount for visible results. After drying, my hair looked thicker, softer and healthier, with beautifully defined curls—even after just one wash. These products absorb wonderfully—very impressed."
For lasting hydration and shine, follow with BondiBoost Super Shine+ Strength Oil, a lightweight, fast-absorbing formula designed to replenish moisture-starved hair.
Pros
- Includes certified organic ingredients
- Nourishes and repairs split ends
- Hydrating
- Vegan friendly
Cons
- Premium price point
Amount per bottle: | 300ml |
Hair types: | Brittle hair |
Ingredients: | Aloe Vera (Aloe Barbadensis) Leaf Juice<em>, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Coco-Glucoside, Glyceryl Oleate, Propanediol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Polyquaternium-10, Glycerin, Potassium Sorbate, Olea Europaea (Olive) Fruit Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, Hydrolyzed Jojoba Esters, Linum Usitatissmum (Linseed) Seed Oil</em>, Squalane, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil<em>,Queensland Nut (Macadamia Ternifolia) Seed Oil</em>, Davidsonia Pruriens (Davidson Plum) FruitExtract, Chamomilla Recutita (Matricaria) Flower Extract*, Fragrance, Phenoxyethanol, Ethylhexyglycerin, Citric Acid. *Certified Organic Ingredients *Certified Organic Ingredients |
Directions for use: | Massage a small amount into wet hair, lather and then rinse. Repeat as necessary. |
- BondiBoost have a partnership with Mettle Women Inc, a charity that supports women who have been forced into homelessness
- Australian made
- No parabens, sulphates and silicones
TESTED
Best vegan shampoo for dry, damaged hair

www.sallybeauty.co.uk
Repair, strengthen and revitalise damaged hair with Wunderbar Vegan Nutri Repair & Strengthening Shampoo, available exclusively at Sally Beauty. This vegan-certified formula features a revitalising Tri-Complex, including Phyto Keratin and argan oil, to restore moisture. It is rich in vitamin E and omega 6, to nourish and protect hair from heat styling, over-processing and environmental damage.
Our tester said: "The formula is packed with enriching oils that strengthen and improve the manageability of dry, damaged hair. It has a lovely strong floral scent and feels more like a salon-quality shampoo than my usual product."
Despite its rich formulation, only a pea-sized amount creates a generous lather, delivering a deep yet gentle cleanse.
"When dry, my hair had a noticeable, pleasant fragrance—enough for my partner to comment (and he usually doesn’t notice these things!). It also had a healthy shine, and I felt it enhanced my natural tones."
Hair feels cleaner, softer and thicker, while Wunderbar’s commitment to sustainability ensures that its bio-based packaging and vegan accreditation align with eco-conscious values.
For best results, pair with Wunderbar Nutri Repair Conditioner and the Nutri Repair Mask to maintain hydration, shine and long-term hair health.
Pros
- Certified ICEA vegan
- Recycled and bio-based packaging
- Lovely fragrance
- Salon-style shampoo
Cons
- Floral fragranced shampoo may not suit all
Amount per bottle: | 300ml |
Hair types: | Damaged and over processed hair |
Ingredients: | Aqua, Sodium C14-16 Olefin Sulfonate, Sodium Cocoamphoacetate, Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Cocamidopropyl Betaine, Peg-12 Dimethicone, Guar Hydroxypropyltrimonium Chloride, Argania Spinosa Kernel Oil, Avena Sativa Peptide, Hydrolyzed Corn Protein, Hydrolyzed Soy, Protein, Hydrolyzed Wheat Protein, Olive Glycerides, Glycol Distearate, Polyquaternium-47, Laureth-4, Verbascum Densiflorum Flower/Stem Extract, Citric Acid, Triethanolamine, Disodium Edta, Caprylyl Glycol, Phenoxyethanol, Methyl Benzoate, Potassium Sorbate, Benzyl Alcohol, Dehydroacetic Acid, Ethylhexylglycerin, Sodium Benzoate, Parfum, Linalool, Hexyl Cinnamal |
Directions for use: | Apply to wet hair and massage gently through the hair and scalp. Rinse and repeat by applying shampoo for a second time if necessary. |
- Bottles are made from 50% recycled plastic
- Caps 100% recycled plastic
- Labels are 100% bio-based material (sugarcane in origin)
TESTED
Best shampoo for dry, textured hair

www.boots.com
Revive and nourish curly and textured hair with Flora & Curl’s Rose Water Cream Shampoo & Hydrating Conditioner. Designed for gentle cleansing and deep hydration, this duo enhances waves, coils and curls, restoring vitality to brittle strands.
"On first impressions, I loved the stylish aluminium packaging with a pump dispenser," our tester comments. "Plus, it’s refillable, reusable and recyclable—great for sustainability!"
The Rose Water Cream Shampoo combines rose water to nourish the scalp, oat silk to smooth cuticles and camellia green tea oil for deep hydration. Honey adds softness and antibacterial properties, while hibiscus extract helps prevent premature greying.
"It has a lovely botanical and rose water scent, though it doesn’t create much lather," said our tester. "However, my hair felt squeaky clean after rinsing without being stripped of moisture."
To lock in hydration, our tester followed with the Flora & Curl Hydrate Me Conditioner, enriched with hibiscus, honeysuckle and ylang-ylang essential oils. "It’s thick and took a little effort to dispense, but after applying it to the ends and letting it absorb for 10 minutes, my hair felt noticeably softer."
After air-drying, hair felt bouncier, tangle-free and full of volume, with beautifully defined curls.
For best results, use alongside the Flora & Curl Hydrating range to maintain healthy, nourished and naturally vibrant curls. Flora & Curl's range of haircare is available from Boots.
Pros
- Winner of the Best Natural Hair Care Products Brand at the UK Enterprise Awards
- Hydrating
- Plant-based and nourishing all-natural ingredients
- Sustainable product
Cons
- Took a little trial and error to get the dispenser pump working
Amount per bottle: | 300ml |
Hair types: | All curl types |
Ingredients: | Aqua, Caprylyl/Capryl Glucoside, Decyl Glucoside, Glycerin, Cocamidopropyl Betaine, Rosa Damascena (Rose) Flower Water, Xanthan Gum, Hydroxypropyltrimonium Honey, Sorbic Acid, Avena Sativa (Oat) Kernel Flour, Sodium Benzoate, Potassium Sorbate, Chamomilla Recutita (Chamomile) Flower Extract, Hibiscus Sabdariffa (Hibiscus) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Glycol Distearate, Coco Glucoside, Glyceryl Oleate, Glyceryl Stearate, Cananga Odorata (Ylang-Ylang) Flower Oil, Polyglyceryl-3 Betainate Acetate, Benzyl Alcohol, Litsea Cubeba (May Chang) Fruit Oil, Leuconostoc/Radish Root Ferment Filtrate, Camellia Oleifera (Camellia) Seed Oil, Passiflora Edulis (Passionfruit) Seed Oil, Sodium Chloride, Citric Acid, Helianthus Anuus (Sunflower) Seed Oil, Tocopherol, Benzyl Benzoate, Benzyl Salicylate, Linalool, Citral, Geraniol, Limonene |
Directions for use: | Apply shampoo into your palms and massage well into wet hair to create a lather. Allow scalp to be cleansed first, ensuring dirt and build-up is removed. Rinse out thoroughly with warm water. |
- Contains rose water, camellia extract and oat silk proteins
- Gentle and hydrating formulation for for very dry textured hair
- Sulphate-free
TESTED
Best shampoo for pampering

Indulge in a luxurious yet gentle haircare experience with Moo & Yoo Miracle Shampoo, handcrafted in Edinburgh. Infused with marula oil and Icelandic moss, this nourishing formula locks in moisture, repairs damage and protects against environmental toxins, leaving hair clean, shiny and soft.
"The branding and packaging are absolutely gift-worthy, " our tester comments. "Moo & Yoo has an elegant feel, making it a luxurious experience from unboxing to shampooing." It comes in a beautiful glass bottle, with a reusable plunge dispenser for a premium, effortless application.
"I found that the shampoo lathers wonderfully and has a fresh soap and linen scent. Upon rinsing, my hair felt thoroughly clean and refreshed," said our tester.
For ultimate nourishment, follow with Moo & Yoo Miracle Conditioner and Mask, part of a high-end hair and body care range that makes for the perfect pampering gift.
"I’d be very happy to receive this as a luxurious treat—it’s as much about the experience as the results."
Pros
- Luxurious
- Suitable for natural and colour-treated hair
- Ethical and 5% of profits go to charity
Cons
- A little pricy for a 250ml bottle
Amount per bottle: | 250ml |
Hair types: | All |
Ingredients: | Aqua, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocoamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Polyquaternium 7, Glycerin, Peg 40 Hydrogenated Castor Oil, Parfum, Glyceryl Distearate, Phenoxyethanol, Sclerocarya Birrea (Marula) Seed Oil, Cetraria Islandica (Iceland Moss) extract. Parfum Contains: Alpha-Isomethyl Ionone, Benzyl Alcohol, Citral, Citronellol, Geraniol |
Directions for use: | Apply evenly to wet hair and massage gently into the scalp. Rinse and repeat if necessary. |
- Recyclable packaging
- No palm oil
- Fairtrade Marula oil
- Cruelty free and vegan
TESTED
Best softening shampoo for dry curly hair

www.superdrug.com
Designed for all curly hair types, Clean Curls Super Softening Shampoo gently cleanses the scalp while softening and nourishing curls. Infused with coconut, this curl care range has been receiving plenty of praise for its hydrating and curl-enhancing formula.
Our tester said: "My hair is naturally curly but dry and brittle in parts, so this shampoo is perfectly suited to my hair type. It’s a clear liquid shampoo, and you don’t need much—just a small amount creates a luxurious lather with a wonderful coconut scent."
After rinsing, hair feels thoroughly cleansed yet still soft. For best results, follow with Clean Curls Super Slip Detangling Conditioner, formulated with argan, coconut and grapeseed oils to deeply hydrate, soften and detangle curls. Our tester was impressed: "My hair drank up the nourishing conditioner—it completely softened and detangled my curls. When dried, my hair felt silky smooth and soft."
For bouncy, healthy curls, look out for the Clean Curls range in Superdrug, it’s a super choice for dry curly hair. Plus, check out Clean Curls on Instagram to find out more.
Pros
- Contains 98.7% natural ingredients
- Softens dry curly hair
- Popular range of affordable non-toxic products for curly hair
Cons
- Note that it's designed for curly hair
Amount per bottle: | 250ml |
Hair types: | Curly |
Ingredients: | Aqua, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Lauryl Glucoside, Citric Acid, Parfum, Caprylyl/ Capryl Glucoside, Sodium Lauroyl Sarcosinate, Sodium Benzoate, Potassium Sorbate, Sodium Cocoyl Glutamate, Glyceryl Caprylate, Polyglyceryl-6 Oleate, Glycerin, Sodium Surfactin, Cocos Nucifera Fruit Extract |
Directions for use: | Squeeze a small amount of the shampoo into your hands and apply to wet hair. Gently massage into your scalp and a lather forms. Rinse thoroughly with warm water. |
- Zero parabens, sulfates, SLS and phenoxyethanol
- Cruelty free
- Vegan
- Made in the UK
Best moisturising shampoos we are currently testing
We're currently testing these moisturising shampoos but we wanted to include them because they've received some great reviews online.
Best shampoo and conditioner for dry hair

The Bedhead by TIGI Resurrection Shampoo and Conditioner Set is said to reform dry, heat-damaged hair into smooth and sleek strands. Reviewers have said that the glossy treatment left their hair feeling "so silky smooth". People also "noticed improvement" with their itchy scalp and dandruff" and were left with a healthier look.
Pros
- Shampoo and conditioner set
- Can remove dandruff and reduce itchiness
- Glossy treatment to reduce shine on heat and coloured damaged hair
Cons
- Can be tricky to squeeze out the product
Amount per bottle: | 750ml |
Hair types: | |
Ingredients: | Shampoo: Water (Aqua/Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Fragrance (Parfum), Dimethiconol, Glycol Distearate, Sodium Chloride, Glycerin, Carbomer, TEA-Dodecylbenzenesulfonate, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Laureth-23, Citric Acid, PPG-9, Tetrasodium EDTA, DMDM Hydantoin, Phenoxyethanol, Sodium Benzoate, PEG-45M, Magnesium Nitrate, Cetrimonium Chloride, Trideceth-12, Magnesium Chloride, Silica, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Linalool, Mica (CI 77019), Titanium Dioxide (CI 77891).</br> Conditioner: Water (Aqua/Eau), Cetearyl Alcohol, Dimethicone, Fragrance (Parfum), Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Dipropylene Glycol, Lactic Acid, Amodimethicone, Potassium Chloride, Disodium EDTA, DMDM Hydantoin, Cetrimonium Chloride, PEG-7 Propylheptyl Ether, Phenoxyethanol, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Limonene, Linalool. |
Directions for use: | Massage the shampoo into wet hair, rinse well, then apply the conditioner in the middle and on the ends of the hair, leave for 3-5 minutes and then rinse thoroughly. |
- Shampoo and conditioner
- Papaya Chill Pill fragrance
Best shampoo for extremely damaged hair

REDKEN Shampoo for Damaged Hair is enriched with protein, which is said to strengthen dry and damaged hair. You can expect to see less hair fall out, even after one use! Many users have noticed an improvement, and one said, "If you did have fine fly-away hair, it would really give it some body and sheen."
Pros
- Suitable for extremely dry hair
- Works on all hair textures
- Prevents flyaways
Cons
- Conditioner not included
Amount per bottle: | 300ml |
Hair types: | Damaged hair including chemical, mechanical and from heat styling |
Ingredients: | Protein & Strength Complex |
Directions for use: | Apply daily, if desired, to damp hair. Massage into a lather. Rinse thoroughly. |
- Green Apple scent
- Cruelty-free formula
Our Verdict: Best shampoo for dry and damaged hair
Best overall is Paul Mitchell Clean Beauty Hydrate Shampoo which ticks all the boxes for it's effectiveness and eco credentials. It gave an unmatched elasticity to our tester's hair, plus bounce, shine and thickness.
Our tester photographed their hair before (left) and after, using some of the shampoos listed. There's absolutely no other styling involved as the aim is to show the effectiveness of the shampoo. Some products, such as BondiBoost Rapid Repair Shampoo gave shine, fullness and hydration (middle). Whilst Evolve Beauty Organic's Monoi Rescue Shampoo really enhanced the natural curl in our tester's hair (right).

Our tester highly recommends all of the moisturising Philip Kingsley shampoos paired with Philip Kingsley's Elasticizer for their transformational effect. A year down the line, this 40-something's colour-treated hair is in better condition than it's been in since her twenties. Also, Fudge Damage Rewind Reconstructing Shampoo significantly improved her hair strength and thickness—it's another product that is worth continuing to use over time to see long-term results.

Best shampoo for dry and damaged hair FAQs
How do I improve dry and damaged hair?
We know that heat styling, age and too many treatments can take a toll on hair. Whether you're suffering from brittle and split ends or a sore and flaky scalp, it's worth investing in a gentle moisturising shampoo. Use in conjunction with a moisturising conditioner to tame any wiriness and replenish hair with essential oils and antioxidants. Also, use a deep conditioning treatment at least once a week for an extra boost to hair health. We recommend Philip Kingsley's Elasticizer hair mask.
Take care not to be too vigorous when rubbing your hair dry with a towel. Wet hair is more prone to breaking. It's better to gently wrap your hair in a towel to absorb moisture.
Minimise use of heated hair styling products. Or if you are going to use a blow dryer, curling irons or hair straighteners, apply a heat protection spray to your hair first.
Do not over wash hair. Aim to wash it every other day or just a couple of times a week to allow natural oils to build up in hair, keeping it hydrated and healthy. Find a routine that works best for you.
Schedule a visit to the hairdresser every six weeks to keep split ends under control. A trim helps to stop splitting from going further up the hair shaft.
Some shampoos offer some UV protection, but it's no substitute for wearing a hat. If you're spending lots of time outdoors, do remember that hair suffers sun damage, so take steps to protect your head in the same way you'd apply an anti-ageing sunscreen to your skin.
Aim to have a healthy diet and drink lots of water. Make sure you're having quality sources of protein, essential fatty acids and vitamins A, C and E.
What is a keratin hair treatment?
Consider a professional keratin treatment, which relaxes hair, reduces frizz and repairs hair damage. There are at home products available, or book in with your hairdresser for a longer lasting result.
Keratin is sealed into any gaps in the hair shaft, restoring strength and smoothing the cuticle. Be aware, it's not a permanent solution to achieving smooth and glossy hair, but the results mean you can minimise using hair styling products. Also note, it's important to use shampoos that are sulfate and sodium-free after a keratin treatment so hair is not stripped of the keratin protein.
Find out more about professional keratin smoothing treatments from your local Tony & Guy.
For this article, we sought advice from celebrity hairstylist Gustav Fouche, creator of GF Fabulosity hair products.
Natalie Knowles is a Homes & Garden Product Writer for Yours, specialising in home appliances. When she's not testing sparkling water makers, she flexes her creative flair as an artist.