Best mascara for older women to achieve long and luscious lashes

Give one of these mascaras a go...


by Bryony Firth-Bernard |
Updated on

As we grow older, we often find that we have to adapt our beauty routines, especially when it comes to selecting the best mascara for older women. Mascara is a product we have to be careful to apply because if we choose the wrong one, we can actually end up making ourselves look older, not younger. However, the best makeup for older women will complement mature features and draw attention to the best parts of our faces.

Similar to hair thinning, as we get older, our eyelashes begin to thin and once what may have been big, beautiful lashes tend to be no more. Your eyelashes may also thin out if you are prone to constantly rubbing your eyes, taking certain medications or having a particular medical condition. This is the same for our eyebrows too, which is why many of us try things like laminating our brows to achieve a fuller appearance.

Best mascaras for older women at a glance:

Best mascara for older women overall: Lancôme Lash Idôle Volumising Waterproof Mascara - Buy now on Amazon UK
Best lengthening mascara for older women: MAC Extended Play Lash Mascara - Buy now on Amazon UK
Best lash curling mascara for older women: Benefit Roller Lash Lifting and Curling Mascara - Buy now on Amazon UK
Best sensitive mascara for older women: UKLASH Lengthening Mascara - Buy now on Sephora

There are certain products and techniques which can enhance the appearance of natural lashes and elevate your eye makeup, which is why we spoke to Kate, the founder of Rumi Cosmetiques, a brand that creates specialised beauty products designed for mature skin.

What to look for in a good mascara for older women?

As an expert in makeup products and techniques meant to enhance mature features, Kate says, “As we age, our lashes can become thinner and more fragile, so it’s important to use gentle products that cater to these changes and not every mascara out there will work.”

“Look for a mascara that not only delivers exceptional volume, length, and separation but also has nourishing ingredients that will promote the appearance of longer, thicker, and healthier lashes over time,” she suggests.

“Your perfect mascara is lightweight, has a smudge-proof formula that does not weigh down delicate lashes, is suitable for sensitive eyes and has nourishing ingredients that reduce the risk of fallout and breakage,” she adds.

How we tested these mascaras

Keeping in mind these ideal factors listed by Kate, we put together the best mascaras for older women available on the market. Taking it a step further, we put these mascaras to the test to ensure they meet the criteria to enhance and nourish mature lashes. Our Beauty and Wellness writer Akhila Thomas tested and reviewed these mascaras to see how they rank in terms of adding volume, definition and length to lashes, how long-lasting and waterproof they are, how light it feels on the lashes, whether they are suitable for sensitive eyes and skin, presence of nourishing ingredients and value for money. We have also made sure to keep our reviews honest by including both the positive and negative aspects of each product.

If your eyelashes are thin, it's unlikely you would want to wear false lashes, as these can be quite heavy, even irritating sensitive eyes. A more natural look can be achieved by wearing a more lightweight foundation suited for mature women and experimenting with more subtle eye makeup. A few swatches from your favourite palette of eye shadow, along with a liner or mascara, can help you flaunt a number of flattering eye makeup looks. A mascara is, therefore, a great way to naturally add some 'va-va-voom' back to your eyelashes and works as a quick makeup tip to instantly make you look more awake, which, let's be honest, we could all do with.

In the same way, you would apply the best primer for mature skin before applying foundation, you can also apply a lash primer to encourage the longevity of a mascara. The mascaras we've listed out have been designed to give long-lasting wear throughout the day and to help you pick the right one that suits your makeup routines, here are the best mascaras for older women to choose from.

Best mascaras for older women

Best mascara for older women overall

Akila Thomas/Lancôme

If you're looking for a mascara to meet all of your lash needs, the Lancôme Lash Idôle Volumising Waterproof Mascara helps you achieve a full fanned-out effect while also lifting your lashes. It feels light on the lashes, making it comfortable to wear, and it's easy to see why this highly-rated waterproof mascara is one of Lancôme's best sellers. People who have used it found the curved brush very effective in providing easy lash coverage with a glossy black look. Due to the dramatic finish it offers, some reviewers feel that it is a bit difficult to remove. So, you might want to take the makeup removers you own into consideration while opting for this product. As a product that is also tested under ophthalmological control, you can be rest assured that this mascara will be soothing for sensitive eyes and suitable for those who wear contact lenses too.

The Lancôme Lash Idôle Volumising Waterproof Mascara was tested by our Beauty and Wellness writer Akhila Thomas and she said: “This product definitely adds a lot of definition, length and volume to my lashes. What stands out is that the effect is visible from the roots so that it gives a more natural, fuller look. The curved wand helps with curling and lifting the lashes. There is no clumping and the product stays on the whole day, even on hot summer days when I’ve been out travelling, so it is definitely sweatproof. As a budget friendly option, this mascara is a must-have if you are looking to have long-luscious lashes that last all day.”

Pros

  • Perfect for those with sparse lashes
  • Does not get flaky, which is especially good for those with sensitive eyes
  • Tested under ophthalmological control

Cons

  • It is a bit difficult to remove if you have applied several coats for a more dramatic effect

Best lengthening mascara for older women

Akhila Thomas/MAC

If you’ve never been blessed with naturally long lashes, then the MAC Extended Play Lash Mascara could be your saving grace.

This mascara was tested by our Beauty and Wellness writer Akhila Thomas and she said: "The super thin wand and petite bristles allow you to get right to the root of the lashes so that you can really enhance the length from bottom to top. The small size of the brush also helps to avoid accidental brushes against your skin around the eyelashes. This is also helpful while applying mascara on your lower lashes to avoid mistakes.”

“While it might take a few coats to get the look you are after, you can be free from worry about the content of the product as it is tested by ophthalmologists. The thin formula and creamy texture feels light and it also comes off quite easily.”

Pros

  • Sweat-resistant
  • Lasts for 16 hours
  • Safe for contact lens wearers and sensitive eyes
  • Small brush helps with mess-free and effective application on lower lashes and baby lashes as well

Cons

  • May need a few coats for desired effect

Best easy-to-remove mascara for older women

Makeup Revolution Big Lash Reloaded Volume Mascara for older womenRevolution
Price: $11.67
Alternative retailers
Target$7.00View offer

The Revolution Big Lash Reloaded Volume Mascara was tested by our Digital Writer Arabella Horspool and she said: “As a regular user of Revolution's foundation, I decided to try their Makeup Revolution Big Lash Reloaded Volume Mascara, and I'm so glad I did. The wand has a large handle, which makes it easy to grip, and the brush is quite big, so you can see exactly where it's going.

I already have long lashes but as they are quite light, they aren't as visible when I'm wearing makeup, but the mascara highlights them nicely. It certainly makes my lashes look even longer but not clumped together.

The liquid is easy to apply and flows smoothly onto the lashes, but I find that due to the wide angle of the brush, it can sometimes be tricky to reach the smaller lashes towards the inner corner of the eye. However, it isn't waterproof, so it's easy to remove when needed.

If I'm going out for the day and want my mascara to stay in place, I use a waterproof mascara over my Revolution one, which holds it in place (although I've found that this is best done as soon as you apply a coat of the Revolution one—before it's fully dry—to prevent clumping).”

Pros

  • Formula is lightweight and smooth
  • Long bristles that reach every lash
  • The wand has a large handlewhich makes it easy to grip

Cons

  • Not a waterproof formula
  • Some may find the brush too wide to reach smaller lashes towards the inner corners of the eye

Best curling mascara for older women

Rebecca Lancaster/Benefit
Price: $21.50 (was £27)

www.next.co.uk

The Roller Lash Lifting and Curling Mascara from beauty brand Benefit really allows you to get in at the roots with its' curved wand applicator. It is a popular choice at the moment, and reviews are raving about this mascara and how it lifts and separates the lashes while giving it more definition. With a wand that separates lashes, this mascara is lifting, adds volume, and is clump-free. 

Rebecca Lancaster, Digital Writer at Mother&Baby, tried and tested this mascara and she says, “I absolutely love how it makes my lashes look well separated, defined and long with no clumping - it's one of the best I've used. The only downside is that it does smudge on the top of my eyelids after a few hours. While it may not be the best choice for long-use daily wear, if you are looking for a product that can make your eyes look more vibrant and striking for an event or a short time, then this product can help you achieve the look. "

Pros

  • Separates and lifts lashes
  • Curved brush adds to the lifting effect
  • Clump-free formula

Cons

  • It can smudge on the top of the eyelids after a few hours of wear

Best soft mascara for older women

Akila Thomas/Maybelline
Price: $13.69
Alternative retailers
Walmart$8.24View offer
Target$8.39View offer
Ulta$9.99View offer

If you’re looking for a mascara with a softer feel, then the Full N' Soft Mascara from Maybelline, with thousands of reviews backing the product on its effectiveness, is definitely worth a try.

Our Beauty and Wellness writer Akhila Thomas tested this mascara and she said: “This product is great at separating lashes while also adding length and definition. The formula is super soft and it does not clump at all. As a result, it is possible to add several layers for a more dramatic look without your lashes looking clunky. I also noticed that it gives a natural lift to your lashes.” Overall this mascara is great for daily use and easy on the pocket to pull off soft and well-defined lashes.

Pros

  • Allows you to apply several coats for more volume without clumping
  • Feels very light on the lashes

Cons

  • Does not curl lashes very well
  • Not waterproof

Best mascara for older women for sculpted lashes

Akhila Thomas/Sculpted by Aimee

If you are looking for a mascara that will give your lashes a sculpted look with added length, definition and volume, then My Mascara from Sculpted by Aimee is sure to elevate your eye make-up with minimum effort and maximum glam.

Our Beauty and Wellness writer Akhila Thomas tested this mascara and she said: “My lashes got an instant definition as it added a lot of length, volume and colour. Since the wand curves in a way that allows you to apply the product from the root to the tips, it almost had the effect of a liner as well as my upper waterline looked darker too. The formula feels light and you can add as many layers as you wish without the risk of looking clumpy.” The mascara is also enriched with provitamin B5 that is gentle on the eyes, while conditioning and moisturising your lashes.

Pros

  • Add instant definition with lenght, volume and colour
  • Enriched with provitamin B5 that conditions and moisturises your lashes

Cons

  • Slightly higher price point

Best volumising mascara for older women

L’Oréal Castor Oil-Enriched Paradise Volumising Mascara BlackL’Oréal
Price: $14.99
Alternative retailers
Walmart$10.95View offer
PrettyLittleThing US$26.00View offer

Enriched with castor oil to help improve the growth of lashes, the L’Oréal Castor Oil-Enriched Paradise Volumising Black Mascara coats individual eyelashes for maximum definition. You can ease your worries about clumping as the soft fibre brush does a thorough job of separating and enhancing your lashes. While this brush feels pleasant during application, some reviews say that it felt too big for use. So, if you prefer smaller brushes, this might be something to consider while thinking about this product. The formula is smooth and applies effortlessly to create a fuller, thicker appearance which is perfect for older lashes that could be lacking volume and lift.

Pros

  • Oil enriched formula for healthy lashes and promoting growth
  • Soft fibre bristle brush on mascara wand
  • Suitable for sensitive eyes

Cons

  • Mascara brush may be too large for some

Best fake lash look mascara for older women

Benefit They're Real MascaraBenefit
Price: $19.95 (Was £27)

www.sephora.co.uk

If you love (or loved) using fake lashes but find they’re just too heavy for your eyes now, then the 'They're Real' Mascara from Benefit can help you get back that look. Promising bigger and bolder-looking lashes, this mascara's long-wearing formula gives your lashes the fanned-out effect that fake lashes give. Reviews rave about its ability to add definition, volume and length without clumping. 

It is also waterproof, making it suitable for long wearing, and adds a dramatic lift to your lashes as well. However, reviewers also share that you need to apply it quickly if you are going for several layers, as it dries pretty fast. But this is made easy by a brush that catches enough product to complete both eyes with one dip if necessary, according to several customers. By enhancing the length, thickness and definition of your lashes, this mascara is perfect to complete your look for occasions that need you looking glamorous.

Pros

  • Available in black, brown and blue
  • Long-wearing formula
  • Gives a fake lash effect with thick, long and voluminous lashes

Cons

  • Quick application required to avoid clumping as it dries fast

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Best mascara for lash growth

Rumi Cosmetiques VolumeCare, mascara for older womennArabella Horspool, Yours.co.uk

Designed specifically for mature women (aged 40+) with thin, short lashes, this Rumi Cosmetiques VolumeCare+ mascara is crafted to enhance the appearance of your natural lashes while also promoting hair growth. Kate, the founder of the brand says, "Our VolumeCare+ Mascara is specifically designed with mature women in mind. It not only adds exceptional volume and length but also contains Growth Peptides to promote healthier, thicker lashes over time. It’s gentle on sensitive eyes and stays vibrant and smudge-free all day."

Our Digital Writer Arabella Horspool tried and tested this product and said, "I found that the mascara glides on easily and leaves no clumps behind. The formula is also water-resistant and light that allows me to add more layers if I need. It's brilliant for a natural look as it's not an overly thick liquid. My lashes are quite light, but once I've applied this dark formula, each one appears more defined and separated."

Pros

  • Includes ingredients like nourishing Peptides to help lashes to grow
  • Separates lashes, which makes it look like you have more
  • It is suitable for sensitive eyes

Cons

  • It might take some time to see a visible difference in lash growth in terms of length and thickness 

Best long-lasting mascara for older women

Akhila Thomas/Clinique

There’s nothing worse than a mascara that gives you ‘panda eyes’, especially if you’re older, as it can also get stuck in the fine lines around your eyes. The Lash Power Mascara from Clinique can ease your worries as it stays on for 24 hours and stays through sweat, heat, rain and tears. 

Our Beauty and Wellness writer Akhila Thomas tested the The Lash Power Mascara from Clinique and she said: “This mascara can give a real glamourous look that can last throughout the day. This is a great investment to restore the youthful lift and definition of your lashes. The formula is lightweight and thin to allow layering without any clumping, flaking or smudging. It leaves your lashes looking fuller and more defined all day. However, the product is a bit smaller in quantity which may leave you having to restock more often."

Pros

  • Long-lasting wear
  • Available in black onyx or black honey
  • Ophthalmologist tested

Cons

  • A smaller product than the others

Best serum mascara for older women

Akhila Thomas/No7
Price: $9.57 (was £15.95)

www.boots.com

This mascara has been formulated to reduce visible signs of ageing by improving lash quality overtime, strengthening them from the root to tip and reducing breakages with visible changes promised within 12 weeks of continued use.

Our Beauty and Wellness writer Akhila Thomas tried the No7 Age Defying All-In-One Serum Mascara and she said: “This product adds length, volume and definition to your lashes, although it may take a few coats to go for a more dramatic fanned out effect. The best part about it is that it is a serum mascara that helps your lashes look good on the outside while strengthening them from the inside.”

Pros

  • Reduces visible signs of ageing
  • Serum enriched formula helps in improving lash quality, strengthening them and reducing breakages

Cons

  • It has a slight fragrance that may seem unpleasant to some

Best organic mascara for older women

Akhila Thomas/Green People
Price: $84.34

As you grow older, you might also become more wary about how products affect your eyes, and this mascara is perfect if you have sensitive eyes and lashes that could do with a little more definition and lift. From the sustainable brand Green People, this highly-rated Volumizing Mascara is organic and free from harmful ingredients. Ideal for sensitive eyes, this natural mascara is made up of various organic ingredients like Sunflower Oil, Carnauba Wax and Beeswax that have also been sustainably sourced. Customers who have been tearing up, experiencing watery eyes and red eyes when using mascara have stated that this product is very gentle, mild and easy on sensitive eyes.

Green People’s Volumizing Mascara was tested by our Beauty and Wellness writer Akhila Thomas who said: “This product is great for curling and lifting your lashes and the best part is that it holds well to maintain the effect for the whole day. Adding length to your lashes is probably not its best feature, but it definitely adds more colour and definition. It is also waterproof and feels light on your lashes.” 

Your worries about thinning lashes can end with this product that can give you a natural lift and fuller look, reminiscent of the 60s retro make-up looks you once wore.

Pros

  • Cruelty-free and sustainably sourced ingredients
  • Completely organic
  • Natural ingredients Sunflower Oil, Carnauba Wax and Beeswax that nourish the lashes

Cons

  • Can cause clumping if too many layers are applied

Best strengthening mascara for older women

Akhila Thomas/IT Cosmetics
Price: $28.00
Alternative retailers
Sephora$17.00View offer
Nordstrom$14.45View offer
Kohl's$17.00View offer
Groupon North America$17.95View offer

As a mascara that can leave you with fabulous lashes while also nourishing them from the roots to strengthen them, the IT Cosmetics Superhero Super Black Mascara is a great option for mature women.

Our Beauty and Wellness writer Akhila Thomas tested this mascara and she said: “The wand definitely makes things easier, with the brush catching each and every one of your lashes with the product. The final result is long, defined and voluminous lashes making it great for those with sparse lashes The formula is enriched with polymers, collagen and biotin which helps to strengthen and condition. "

Pros

  • Effective wand that separates and defines each lash with its brush
  • Enriched with polymers, collagen and biotin which helps to strengthen lashes

Cons

  • The formula is not very waterproof

Best lash-lifting mascara for older women

Akhila Thomas/Dior
Price: $45.99

The Diorshow Iconic Overcurl Mascara comes with a cleverly curved wand that instantly lifts, lengthens and fans out flat-looking lashes, much like an eyelash curler.

Our Beauty and Wellness writer Akhila Thomas tested this mascara and she said: “If a curling and lifting effect is what you are after, then this product guarantees an impressive 24-hour wear, you won’t need to do any top-ups all day. If you are keen on experimenting with colours, this mascara is also available in Blue, Dark Green and Brown. The brown colour comes highly recommended by women with light lashes to add more definition and volume. The mascara formula is enriched with cotton nectar to help protect your eyelashes in the long run too.”

Pros

  • Ophthalmologist tested
  • Safe for contact lens wearers and sensitive eyes
  • Offers very good curling and lifting effect
  • Available in black, brown, dark green and blue

Cons

  • The consistency can feel a bit clumpy if you apply several coats

Best ultimate definition mascara for older women

Akhila Thomas/Bobbi Brown

Bobbi Brown’s number one mascara, the Bobbi Brown Smokey Eye Mascara, is brilliant for building bold lashes from the root upwards. The flexible, medium size brush allows for you to layer it up without going clumpy.

This mascara was tested by our Beauty and Wellness writer Akhila Thomas and she said: “The wand and brush is absolutely brilliant for separating the lashes while also adding length and definition. My lashes looked naturally more defined and luscious after just a single coat. The formula is not too thick which makes it easier to apply more layers.

The raven black shade that is amplified by the kohl-pigmented formula helps to make your natural eye colour pop. If you are looking to flaunt a smokey eye look that does not need to be retouched every now and then, then this mascara can help you get the look that will have your eyes looking glamorous through sweat, water and humidity."

Pros

  • The wand and brush is absolutely brilliant for separating the lashes
  • Long-lasting and water-proof formula
  • Safe for contact lens wearers

Cons

  • Can take a few layers to create a more thicker and bolder look

Best trending shade of mascara for older women

Akhila Thomas/Clinique

Black Honey is a shade that has taken the beauty industry by storm, with lip oils, lipsticks and and blushes. The subtle colour that is a perfect blend of pink and maroon went viral and given the popularity, Clinique came up with a mascara shade to match.

Our Beauty and Wellness writer Akhila Thomas tested the Clinique High Impact Mascara Black Honey and she said: “The shade is beautiful and it is perfect for those who want dark lashes but not jet black ones that stand out too much against lighter coloured hair or brows. The formula is smooth and lightweight which makes it perfect to layer on if you wish to. You will be left with a very natural looking definition and volume that lasts all day.”

Pros

  • The shade is perfect for those who want dark lashes but not jet black ones that stand out too much
  • The formula is smooth and lightweight
  • Gives natural looking definition and volume

Cons

  • It may take a few coats to create a more dramatic, bolder look

Mascaras we're currently testing

We're currently testing the mascaras listed below and will update this page with our findings. We still wanted to include them in this round-up as they have received some great reviews online.

Best sensitive mascara for older women

Most dramatic and voluminous lashes come at the expense of several coats which means applying a lot of the product on your lashes. This makes it important to choose a gentle mascara that is not going to leave your eyes watery or irritated. If you have sensitive eyes and lashes that could use a bit more length and definition, then this UKLASH Lengthening Mascara can help make your eyes look stunning. A reviewer who is 51 years old has shared that she has never been more pleased with how her lashes look and that she no longer needs extensions. 

She also confirmed that it is tear-proof and sweat-proof. The water-resistant formula is also enhanced with Carnauba and Candelilla waxes to hold your lashes in place and Glycerin to hydrate. The curved silicone brush helps to achieve even application and shape your lashes the way you want. As a paraben-free and vegan-friendly option, this mascara can be the best companion to glam up your sensitive eyes.

Pros

  • Paraben free
  • Vegan friendly
  • Contains glycerin to moisturise the lashes
  • Suitable for sensitive eyes

Cons

  • Some reviewers share that you might need an oil-based make-up remover to get it off

Best established brand mascara for older women

Elizabeth Arden Grand Entrance MascaraElizabeth Arden
Price: $28.00
Alternative retailers
Walmart$11.99View offer
Newegg$11.99View offer
Groupon North America$20.56View offer
Macy's$28.00View offer

Trusted brand Elizabeth Arden has developed this vitamin-rich Grand Entrance Mascara for nourished and high-impact lashes. If you are looking for a product that not only enhances the look but also nourishes your lashes, then this mascara that is rich in olive and rice bran can keep your eyelashes in good condition. A reviewer with very sensitive eyes and who also suffers from allergies frequently shared that this mascara has been very gentle on her eyes while also being water-proof. 

With proven results, the alternating wedge-shaped discs and conical bristles help to separate your lashes and add definition. Some reviews warn about a clumpy finish, but this can be avoided by careful application and in terms of length and volume, this mascara does not disappoint. Some also found that the curved wand was difficult to manoeuvre around the lower lashes without smudging. So if this could be a concern for you, it might be worth looking at other options as well.

Pros

  • Enriched formula for healthy-looking lashes
  • Contains rice bran vitamin B extract
  • Contains olive and carnauba ester emollients

Cons

  • Some customers found it clumpy

Best award-winning mascara for older women

Charlotte Tilbury Pillow Talk Push Up Lashes! MascaraCharlotte Tilbury

Available in brown and black, the Charlotte Tilbury Pillow Talk Push up lashes! Mascara is a must-have if you want instant length, weightless volume and a natural lifted effect for your lashes. This is amplified by the wand with the micro pro precision paddle brush with the ‘load, comb and lift’ technology that helps create the effect. The formula is also enriched with a natural gummy ingredient from the Larch Tree that holds the lashes in place. It also has Carnauba wax and Microcrystalline wax to add body and texture to the formula along with Keratin to condition your lashes. 

Reviewers who have used this mascara share that the short and dense bristles are make it easy to capture and coat each lash from root to tip. “The best part is even after two coats my lashes don't feel stiff and heavy, they still feel natural and looks naturally long and thick. I also noticed a slight sheen,” one customer added.

Pros

  • The micro pro precision paddle brush with the ‘load, comb and lift’ technology helps to curl and lift lashes
  • The formula is enriched ingredients from the Larch Tree, Carnauba wax, Microcrystalline wax and Keratin to enhance and nourish your lashes
  • Lightweight formula even with multiple coats

Cons

  • Some reviewers felt that it is not very great at separating the lashes and sometime causes clumping towards the ends 
  • Higher price point

Best tubing mascara for older women

Beauty Pie Wrap Star Tubing MascaraBeauty Pie

This The Beauty Pie Wrap Star Tubing Mascara was tried by a group of independent beauty panellists organised by the brand and 96% shared that the formula felt lightweight, 91% said that it does not smudge and 71% shared that it gives you the effect of lash extensions. This buildable mascara that can give you the dramatic lashes you’ve always wanted comes highly recommended by several reviewers. One of them shared, “With this product, there is no flaking throughout the day and it is easy to remove. It works like a dream, layers well, doesn't run down your face and feels like it's doing less damage to my eyelashes.”

Pros

  • Vegan
  • 96% of a review panel shared that the formula felt lightweight
  • Most reviewers share that it is buildable and does not smudge
  • Fragrance free

Cons

  • Some reviewers felt that the brush is too big leading to product getting on the eye lids

FAQs

What is the best mascara for older women?

In our opinion, the best mascara for older women would have to be the Lancôme Lash Idôle Volumising Waterproof Mascara, as it's the most highly rated on the list. However, for an affordable alternative, you may want to opt for Maybelline Full 'N Soft Mascara, instead.

What type of mascara is best for older hooded eyes?

Hooded eyes are a shape of eye that has excess skin underneath the browbone, creating a fold. Those with hooded eyes may find their eye makeup smudges more than others. Therefore, a smudge-proof or waterproof mascara is essential for older hooded eyes. Applying the best concealer for mature skin under the eyes will help with smudging.
We spoke to Kate, the founder of Rumi Cosmetiques and an expert when it comes to makeup for older women. "When applying mascara to hooded eyelids, focus on lifting the lashes. Apply the product from the roots to the tips. For added lift, use a water-resistant formula on the lashes to hold the curl better," she suggests.

What are some top tips to apply mascara for older women?

"Curling your lashes before applying mascara opens up the eyes and gives a more lifted appearance. Apply mascara in thin, buildable layers to avoid clumping and ensure even coverage. Allow each layer to dry slightly before applying the next," Kate says.
"Wiggle the mascara wand at the roots of your lashes and then sweep upwards. This technique adds volume at the base and lengthens the tips."
"It is crucial to supplement our with nourishing ingredients to help them thrive again. Using products enriched with vitamins and peptides can promote healthier, fuller lashes, ensuring they remain vibrant and resilient as we get older. I also recommend adding eyelash serum to your bedtime routine for the best results," she adds.

What not to do while applying mascara?

"Older women should avoid mascaras that are too heavy or drying, as these can weigh down delicate lashes and cause them to appear sparse. Additionally, steer clear of mascaras that are difficult to remove, leading to lash breakage," Kate says.
"Mascara dries out over time and can become clumpy or flaky. Replace your mascara every 3-6 months for best results. Also, multiple coats of mascara can lead to clumpy lashes. Build up mascara gradually with a thin coating."
"Apply only a light coat of mascara to the bottom lashes for added definition, being careful not to overload them to avoid smudging," she adds.

What colour mascara is best for older eyes?

While black generally tends to be the most popular colour of mascara because it adds fullness to your lashes, there's no shame in changing it up. If you find black mascara to be too severe against your eyes, you may want to try out brown mascara instead. A brown mascara may appear more natural than a typical black mascara.

How to apply mascara to older hooded eyes

Meet the expert:

Kate is the the founder of Rumi Cosmetiques, a specialised brand that focuses on creating makeup products ranging from mascaras to blushes formulated for the needs of mature skin and hair, catering to issues like thinning hair and fine lines.

Bryony-Firth Bernard is a Health & Fitness Product Writer for Yours magazine. Having graduated from the University of Gloucestershire with a first in Journalism, her expertise involves writing health and fitness content across a number of brands.

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