Following the recent news that animal testing for makeup ingredients has partially resumed in the UK after 25 years, people have been looking for cruelty-free makeup brands available to shop. With these best makeup choices, you can ensure you continue your commitment to a beauty regime that’s kinder to our furry friends and reflects the ethical practices we’ve been supporting already for so long.
A poll carried out by YouGov in 2021 showed that 71 per cent of Britons find it unacceptable to test cosmetics ingredients on animals and fortunately, many brands agree. Beauty and skincare brands such as Dove, Boots, The Body Shop, Avon and more have supported Cruelty Free International in their goal to end animal cruelty in cosmetics for good.
Cruelty-free makeup brands at a glance:
• Top pick: The Body Shop
• Cruelty-free and vegan: e.l.f. Cosmetics
• For all skin tones: Fenty Beauty
If you want to find and make sure your current beauty favourites are from cruelty-free makeup brands, you can search on the PETA database. Alternatively, you can check that your product features a certified label, such as the Leaping Bunny. This accreditation gives you the reassurance that there has been absolutely no animal-testing involved in the creation of the product.
We’ve picked out some of our favourite (and most popular!) cruelty-free beauty brands in the UK, including the best products to shop. Find the best foundation, lipstick, mascara and more that preach quality and kindness. And, if you’re interested, you can find out more information on the latest news down below.
What makeup brands are cruelty-free UK?
Cruelty-free bronzer
www.thebodyshop.com
If you're after cruelty-free makeup brands, you'll be no stranger to The Body Shop. The brand has actively fought for the rights of animals since 1989 and was the first international beauty brand to campaign against animal testing in cosmetics.
Lightweight and easy to use, The Body Shop bronzing powder is perfect for adding a summery glow, all year round. Enriched with Community Fair Trade organic virgin coconut oil from Samoa, it's suitable for sensitive skin and blends in nicely.
Customer review: "This is such a great powder - great colour!"
Pros
- Lightweight
- Vegan
- Long-lasting
Cons
- May take a little trial and error to get the right shade/ coverage when in use
Cruelty-free foundation for full coverage
avon.uk.com
Avon believes in the importance of being a responsible business and was the first global beauty company to end animal testing across all products in every country in which they operate.
The Avon Longwear Foundation is buildable so you can add more coverage where you feel you need it. This formula blends out beautifully and its lightweight non-greasy feel leaves skin feeling comfortable and looking natural for coverage that stays true all day. We love that this will give you the full coverage you need at an affordable price whilst still feeling light on your skin.
Customer review: "The perfect shade, looks very natural when applied. Blends very easy. Will definitely be sticking to this foundation."
Pros
- Available in 33 shades
- Affordable dupe of Estée Lauder Double Wear Stay-In-Place Foundation
- Full coverage
Cons
- Low SPF protection
Cruelty-free hydrating lipstick
bareMinerals is 100 per cent cruelty-free and PETA-certified. The brand has also striven to be more sustainable, opting to use recycled materials and reducing its use of virgin plastic and raw materials in the packaging.
The bareMinerals lipstick range is not only vegan-friendly, but the list of shades available suits all skin tones and undertones. From nudes to reds, there are warm and cool red lipsticks to suit all. It applies evenly and smoothly with a creamy satin finish that feels lovely on your lips.
Customer review: "Love the color, not drying at all. One of my favorite lipsticks of all time. Always have one in my bag and one at my desk at work."
Pros
- Highly rated
- Extensive variety of shades available
- Vegan friendly
Cons
- Shades selling out quickly
Cruelty-free nail polish
www.boots.com
Since it was founded in 1982, Barry M has never tested its finished products or ingredients on animals, and has strict policies to ensure no one else in the supply chain does. It also doesn't permit its product to be sold in countries where animal testing is required.
Barry M has always been a favourite for us when it comes to nail varnish. The Gelly Hi-Shine range provides nail paints that are highly pigmented, glossy, and come in beautiful colours like this blush pink.
Customer review: "I love this pink colour, it is not too bright nor faint, just right tone. I used on my daughter's wedding, perfect for the occasion. Great coverage."
Pros
- High coverage
- Pretty colours
- Glossy finish
Cons
- Average lasting
Cruelty-free CC cream
www.elfcosmetics.co.uk
With the Leaping Bunny stamp of approval e.l.f. Cosmetics are not just cruelty-free, but 100 per cent vegan too. It also launched Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options.
This medium-to-full coverage CC cream is great for those who struggle with any redness, pigmentation or discolouration in their skin. Available in 29 shades, it's infused with skin-loving collagen, hyaluronic acid for hydration and niacinamide to help brighten and even out skin tone.
Customer review: "WOW! This gives you the most amazing coverage. I paired it up with the luminous putty primer and my skin looked FLAWLESS. It's lightweight on the skin and looks like a better version of your skin. A little of this product goes a long way. I have hyperpigmentation marks on my face and it covered it right up."
Pros
- SPF 30
- Good coverage
- Hydrating and brightening ingredients
Cons
- A number of popular shades are OOS
Cruelty-free primer for older women
www.charlottetilbury.com
Charlotte Tilbury is Leaping Bunny Approved by Cruelty Free International, and has maintained its commitment to being so since the brand launched in 2013.
Wonderglow Primer can be worn alone or under make-up to add a candlelight glow and ensure make-up looks fresh all day. Wonderglow blends hyaluronic acid, rosehip and camellia oil to nourish and hydrate the skin, whilst the champagne tint blurs fine lines and wrinkles.
Customer review: "I have been using this primer for a while now, and it is a staple in my makeup kit. I wear it alone with just a light dusting of powder in the summer and under foundation in the winter. I'm 66 years old, and I'm constantly getting compliments on how good I look, Thank you Charlotte Tilbury, for helping me be the best that I can be."
Pros
- Can be worn alone or under make-up
- Champagne tint blurs and adds radiance
- Hydrating ingredients
Cons
- Some people may prefer fragrance free
Cruelty-free concealer
www.lookfantastic.com
NYX Professional Makeup is certified by PETA as cruelty-free. It doesn't test its products or ingredients on animals, nor does it ask anyone to test on its behalf. The brand is also continuing to grow its vegan offering too as part of its pledge to offer more conscientious choices.
This moisturising concealer from NYX promises long-lasting hydration without breaking the bank. The lightweight formula sits comfortably on the skin without looking or feeling cakey. The blend of natural ingredients such as mushroom and green tea helps to hydrate and treat any dryness and redness whilst the pigment softly conceals blemishes.
Customer review: "My third bottle. I share it with my daughter and it is brilliant. I use it as a foundation, you only need a small amount, it blends in nicely and doesn’t sit in my lines. Will be buying again."
Pros
- Natural-looking coverage
- Easy to apply
- Hydrating formula
Cons
- Could do with more shade options
Cruelty-free mascara
www.boots.com
PETA approved, Too Faced Cosmetics has been cruelty-free since 2001, despite being acquired by Estée Lauder - a company that sells in China and therefore has to test animals. It's continued its dedication to protecting animals with its slogan, "Furever & Always: Passionate About Our Products & Animals."
A bestseller, this mascara has an hourglass brush to coat every lash in its formula that stretches, lengthens and curls in one coat. The unique Peptides condition lashes to ensure they are kept luscious during and after mascara use and the Acacia Senegal Tree Extract gives the ultimate eyelash lift.
Customer review: "I am so happy that Boots are FINALLY selling Too Faced. This mascara is my favourite. It leaves lashes looking full without feeling heavy or dry."
Pros
- Vegan
- Ophthalmologist-tested and safe for contact lens wearers
- Results in bold, thick lashes
Cons
- It can get a little clumpy with use
Cruelty-free blush
fentybeauty.com
Fenty Beauty (and Fenty Skin) is still a relatively new brand on the market, but it's committed to never testing products or ingredients on animals, along with its suppliers. Whilst not all its products are vegan, they are gluten-free, paraben-free and phthalate-free.
Non-greasy and available in nine shades suitable for all skin tones, the Cheeks Out Freestyle Cream Blush has a sheer, buildable finish that's lightweight, water-resistant and can easily be applied with you fingertips.
Customer review: "Love the color and texture. Looks wonderful."
Pros
- Lightweight
- Buildable formula
- Suitable for all skin tones
Cons
- Some found it didn't last all day
Cruelty-free eye shadow
www.urbandecay.co.uk
Urban Decay has been a long-standing member of PETA's Global Beauty Without Bunnies program since the brand began. As well as being cruelty-free, it's committed to making as many vegan products as possible that are kinder to the earth.
A bestseller among the already very popular eyeshadow range, the Naked3 palette has 12 rose-hued neutrals ranging from a pale pink shimmer to a deep matte black. The formula is velvety, richly pigmented and easy to blend.
Customer review: "Great quality makeup from Urban Decay, this palette is a multi repeat buy."
Pros
- Suitable for a natural eye or evening look
- Velvety texture
- Blendable
Cons
- This colour set may not be suitable for all skin tones
If you’re looking to support the ban on animal testing, you’ll be glad to hear that a partial ban has already been reinstated. This prevents animal testing for ingredients used exclusively in cosmetics and the Government is seeking animal testing alternatives that are safer and more ethical.
Cruelty Free International’s Chief Executive, Michelle Thew, said: “We are pleased to see that the Government are listening to the British public in reinstating a partial ban on animal testing for ingredients used exclusively in cosmetics, to protect consumer, worker and environmental safety, and actively seeking alternatives to animal testing.
“We urge the government to now take the next step by reinstating the full ban on animal testing for cosmetics.”
The partial ban came about following Cruelty Free International’s Juridical Review. As the leading organisation working to end animal experiments worldwide, they educate, challenge and inspire others, whilst being a widely respected authority. They have the power to analyse and challenge legislations, including the lifting of this ban.
However, despite being partially revoked, the lift only covers about 20 per cent of the total number of chemicals used in cosmetics, meaning the majority are still open to animal testing.
What can I do?
As well as avoiding brands that still participate in animal testing, and opting for cruelty-free makeup brands instead, you can support those in their campaigns against the recent change. For example, The Body Shop has a history of engaging customers in its activist campaigns, including Forever Against Animal Testing.
You can also sign up for Cruelty Free International’s newsletters to be kept in the loop with the latest campaigns or donate to support them in finding alternative testing means and to lobby governments to protect the animals.
What’s the difference between cruelty-free and vegan?
Despite the two often getting confused, cruelty-free means that no animals were hurt, used, or tested during the creation of a product. Meanwhile, vegan means that the product must be free from any animal-derived ingredients, such as honey or lanolin. Just because a product is one, doesn’t necessarily mean it’s also the other.
If you’re after a product that is free from both, you can look for the PETA logo. As part of its ‘Global Beauty Without Bunnies’ Programme, companies that are PETA-approved cruelty-free are both vegan and cruelty-free.
Eleanor Weaver is the Deputy Homes & Garden Product Editor for Yours, specialising in home décor, furnishings and appliances. Having worked commercially on Yours magazine and Yours.co.uk for the past six years, she's previously hosted Yours Live events and loves looking for home inspiration online.