As a beauty editor for over two decades, I’ve pretty much tried and tested every brand out there; from the high street products, cult favourites and high-end luxury ones. I’ve edited numerous beauty columns, covering everything from reviewing the best makeup and skincare products to writing on the latest beauty innovations, trialling out treatments and delving deep into the ever-evolving industry, including the male grooming market. I’ve also been fortunate enough to interview some of the biggest names in the world of beauty including Charlotte Tilbury and British make-up artist Pat McGrath, both of whom have painted my face and taught me some valuable tips of the trade; most notably to ditch my obsession with lining my inner waterline with a black kohl eyeliner pencil. This trend, made popular in the nineties, was always my go to look until I was told it was too harsh, made my eyes look smaller and did nothing for tired skin!
As a 51-year-old menopausal woman, my skin has obviously changed over the years. I’m fortunate to have inherited my mother’s genes of having smooth skin but the odd wrinkle, ageing spot, fine lines and pigmentation have crept in. Whilst I am all about growing old gracefully, I’m also keen to ensure my face looks as youthful as possible. And that’s why the skincare ingredients for mature skin that focus on addressing specific concerns associated with aging - such as loss of elasticity, fine lines, wrinkles, and uneven skin tone - play such an important part. When choosing makeup for older women look for ingredients like aloe vera, hyaluronic acid and glycerine in make-up as these will specifically help to plump and nourish your skin.
When applying makeup to mature skin, you want products that illuminate the face because as we age our skin’s natural cell turnover rate slows down, making it look dull. And as lines and wrinkles set in, there are more grooves for products to sit in on the skin - so finding the right primers and foundation is vital in creating an even base.
You also want products that brighten up the eyes and enhance the cheek area, which can become saggy and lacklustre due to the lack of collagen and elastin, the glue that helps the body maintain its shape and structure by binding tissues and cells.
I also believe the fewer products you layer on the skin, the better, because it stops the face from becoming cakey. My skin has become particularly dry since going on HRT so if I apply heavy make-up, I find it makes flaky patches more visible so instead stick to the golden rule of less is more.
See my guide below to some of the best makeup products I recommend for older women.
Best makeup for mature older women at a glance:
• Best foundation for mature women: Maybelline Super Stay up to 24H Skin Tint Foundation + Vitamin C - Buy now on Amazon
• Best concealer to treat dark circles for older women: Buy now on Trinny London
• Best plumping primer for older women: Laura Mercier Pure Canvas Primer Blurring, Buy now at Look Fantastic
• Best water-based powder for older women: Elf Halo Glow - Buy now on Boots
• Best long-lasting mascara for older women: Reeson bronzing balm- Buy now on Debenhams
• Best eye makeup for older women: Makeup Revolution The True Icon Bronze Eyeshadow Palette- Buy now on Amazon
• Best blush and bronzer: Milk Makeup KUSH High Roll Mascara - Buy now on Space NK
In this guide, we have rounded up the best makeup for older women for the entire face and to suit every budget. If you're looking to find the best concealer, eye or brow product, you've come to the right place. We've even found the best cc creams if you're looking for something lighter. Keep scrolling to read our essential makeup frequently asked questions and expert commentary.
How we tested these products
We asked Suzanne Baum, a 51-year-old award-winning beauty editor, to test out these primers. Suzanne has written about beauty for over 20 years, and regularly reports on the latest beauty news; from trialling out new beauty innovations and aesthetic treatments to writing about the best products for women and men. With a keen interest in mature skincare, Suzanne has written extensively on everything from the best products to use during the menopause to how to protect your skin from the sun.
We sourced almost every product on this list and asked women over the age of 40 to try them for an extended period of time. We then considered a number of factors including; value for money, ingredients, the feel of the product on the skin, how well it hydrated the skin, how effectively it minimised pores and how well it worked on mature skin. All our reviews are honest and we include both the positive and negative comments received from our reviewers.
Best foundation for older women
It’s really important when it comes to buying a foundation for mature skin that you use one with moisture-boosting ingredients, such as hyaluronic acid. This is because skin gets thirsty as we age due to a reduction in sebum (an oily substance produced by your body’s sebaceous glands that moisturizes and protects your skin), so hydration is the key. Also, look for one that provides full coverage if, like me, you want to cover up patches of pigmentation or ageing spots. This doesn’t mean it needs to be heavy but light coverage will do nothing to conceal skin discolouration.
Most importantly, spend time colour matching as unlike other makeup products, foundation needs to be regularly updated as our skin needs change. Look for a foundation that has a dewy appearance too as adding light to our face can create a glow, helping tired skin look rejuvenated.
This foundation comes in 20 shades and the Maybelline website has a virtual try on tool where you can upload a selfie and use the guide to find the right shade for you.
There is a lot to like about this product, most notably its Vitamin C addition that is great for ageing skin as it works to reduce dark spots, discolouration and blemish marks. It also gives luminosity and evens out skin tone, blending easily in to the face and leaving a glow. I love the way it covers the pigmentation on my upper right cheek and, as it says on the lid, remains in place all day.
Pros
- Can find the right shade with virtual tool
- Contains Vitamin C
- Easy to blend
- Light but with great coverage
Cons
- Some customers said it had a slightly chemical smell
Although I wear foundation most days, this is my favourite for evening wear as it gives skin a lovely glow, enough for you to leave out the bronzer stage. I have dry skin and this gives instant smoothness the second it is applied to it and works magically in covering up the odd spot I have, working as a concealer too. Again, this is perfect for mature skin as it has Glycerin in it to hydrate, along with a blend of Turmeric and Vitamin C to correct skin’s dullness and improve texture over time.
It doesn’t come with an applicator so I pour out a tiny bit on to my hand and smooth it in with a make-up sponge. It settles beautifully on to the skin and does not cake in my wrinkles or attach itself to the dry flakes I have near my nose. In fact it smooths everything out and provides the perfect canvas in which to add on some blusher and go.
Pros
- Hydrating
- Improves dull skin
- Good dry skin
Cons
- Doesn't come with applicator
It may be one of the most popular brands amongst young people but this foundation is great for mature skin too. The reason being it is infused with 1% Hydrating Hibiscus Complex; an ingredient which has widely become known as “nature’s Botox.” That’s because hibiscus works by helping to erase lines and wrinkles by slowing down the elastase activity in your skin. As we age, we lose the elasticity in the skin and when that happens, skin sags and droops.
It is non-comedogenic (which means it won’t clog pores), and the smooth texture of the liquid creates a satin finish to the skin. It can be built up easily if you want full coverage and after leaving it to settle in to my skin for a minute my bronzer and blusher glided on. This is a must buy!
Pros
- Contains 'wrinkle erasing' hibiscus
- Won't clog pores
Cons
- Small bottle
I love a multi-tasking product and because this is also a serum you get the double benefit of a foundation that really packs a punch in caring for your skin. And there is so much goodness in it, the list of ingredients is endless but includes 10% hyaluronic acid solution to ensure skin is well hydrated, plus Vitamin E and jojoba oil to boost the complexion.
This foundation gives skin an immediate glow and when I wear it to the gym, I can vouch it is totally sweat-proof. It honestly feels like a second skin. It doesn’t clog up or get cakey and even when used without a primer my layered makeup stays put all day.
Pros
- Sweat-proof
- Contains hyaluronic acid
- lightweight and buildable
Cons
- Some customer's struggled to get a good colour match
There are 51 shades in this collection from Lady Gaga's brand and once you find the correct one, I can guarantee you’ll be hooked! It is a very thin formula but only a little is required as it spreads out like butter. If you have menopausal skin that is dry and flaky, or ageing spots, this foundation gives skin so much TLC as it uses a Patent-Pending Fermented Arnica ingredient that visibly reduces redness and irritation, helps even skin tone and protects it from environmental stress.
The foundation blends in to the skin beautifully and makes it feel silky to the touch. I’d go so far as saying this is the holy grail of all foundations and whenever I wear it, I get complimented on my skin. It’s like wearing a real-life filter!
Pros
- Hides redness or irritation
- Great for dry skin
- Lot of positive reviews from older women
Cons
- Expensive but worth the money if you can afford it
Best concealers for older women
A concealer for mature skin can work in a multitude of ways; from covering up spots to helping brighten up under eye dark circles. Many can multi-task and it is those ones that I reach for as I occasionally suffer from both middle-aged spots and eye bags. Keep in mind if you want to brighten up the eye area opt for a shade lighter than your skin tone.
Best concealer to treat dark circles for older women
The wrong concealer can look patchy on the skin but this is my favourite as two dabs of it and the dark pigmentation on my upper cheek area looks smooth and well covered. Just A Touch is super creamy, lightweight and non-greasy so it leaves no sticky residue on the skin. It is also very rich in pigment so a little goes a long way and my pot has already lasted me three months with daily use. I like the fact it also doubles up as a foundation, making it easy to travel with as it is so compact.
Pros
- Value for money- doubles up as a foundation
- Super hydrating formula
Cons
- No applicator included
This has a luminous finish so tends to be one I use for nights out when I want to brighten up my eye area. It has a luxurious creamy texture that covers the cluster of middle-aged acne spots I occasionally get on my chin area too. And with its power-house of ingredients including Magnolia Bark Extract, Grape Seed Extract, and Vitamin E to hydrate, firm, reduce the appearance of redness, and strengthen skin by helping its barrier retain vital moisture, it is perfect for us mid-lifers.
Pros
- Great staying power
- Reduced appearance of redness
Cons
- Some customers commented it could be dry
This smooth and creamy stick won’t help much with dark circles but for spots, it provides the perfect cover up. As a skincare ingredient, the tea tree is hugely beneficial in helping calm flare ups on the skin and because of its bacteria-combatting capabilities, it protects blemishes from getting worse. It can be a tiny bit patchy so I blend it in with a brush to smooth it out.
It’s a nice cheap alternative to the luxury brands and I dab it on as soon as I feel a spot appear as the tree tea oil works like magic in covering and calming the sore area.
Pros
- Perfect for dark circles or rosacea
- Ideal for a natural, no makeup look
Cons
- Some reviewers questioned the quality of the casing
Best primers for older women
I truly believe that a primer is the most important step in your make-up routine as it not only locks in your makeup but provides a smooth canvas on which to apply it. The right primer can help to create a more youthful and radiant complexion and is the protective layer you need to stop make-up from settling in to fine lines and pores.
You need a lightweight primer for mature skin that contains hydrating ingredients such as hyaluronic acid so it goes to work in providing moisture to the skin. When it comes to applying primer, you should put it on after your moisturiser.
I love this primer for so many reasons, including the fact it has a blurring effect which visibly reduces pores and the silk-like texture makes skin feel instantly softened. It contains the power ingredient Glycerin, as mentioned above, that helps adds moisture to the skin and keeps it shine-free all day. I actually look forward to applying this to my face as it glides on like butter and provides a perfect canvas for foundation. Often primers have a slight sticky feel to them which I don’t like, but this one felt so lightweight and smooth, yet still did the job in keeping my makeup in place all day.
Pros
- 16 hours of shine control
- Absorbs excess oils
- Hydrates skin
Cons
- Pricey but worth every penny
Best primer to reduce redness for older women
Designed to target those who suffer from any redness or rosacea, Erborian's Red Correct's glowing formula contains green pigments to instantly correct. It conceals any redness visible on the surface of the skin. This colour corrector works well as a primer to disguise any redness under your makeup.
Review: "I suffer from eczema and skin allergies, so my face at times looks flushed. I've tried loads of products to calm my redness, but they irritate or are too heavy, and you need to wear foundation over it. This perfectly calms the redness straight away and doesn't feel heavy or look like I'm wearing a correcting product skin feels smooth and balanced skin colour."
Pros
- Acts like a nourishing primer
- Can be worn alone to naturally colour correct
Cons
- Not the best for full coverage
Best glowing primer for older women
When it comes to glowing skin, Charlotte Tilbury knows a thing or two. Wonderglow Primer can be worn alone or under make-up to add a candlelight glow and ensure make-up looks fresh all day. Wonderglow blends hyaluronic acid, rosehip and camellia oil to nourish and hydrate the skin, whilst the champagne tint blurs fine lines and wrinkles.
Review: "I have been using this primer for a while now, and it is a staple in my makeup kit. I wear it alone with just a light dusting of powder in the summer and under foundation in the winter. I'm 66 years old, and I'm constantly getting compliments on how good I look, Thank you Charlotte Tilbury, for helping me be the best that I can be."
Pros
- Can be worn alone or under make-up
- Champagne tint blurs and adds radiance
Cons
- Some people may prefer fragrance-free
Best powders for older women
Applying a face powder for mature skin is an essential step in your make-up routine to set the skin and minimise the appearance of pores. When shopping for a new powder, it's important to avoid a powder with a chalky finish to stop the skin from looking cakey. Powders are a staple part of our make-up bags, but, like with foundation, need a change up as we grow older. From blurring and setting make-up to removing shine and adding a glow, the right powder can enhance our skin. As with all my favourite products in this feature, I have chosen powders that do more than just work as make-up, but also pack a punch with anti-ageing ingredients. Keep scrolling to shop for the best powders for mature women.
www.elfcosmetics.co.uk
The problem with powder is that it can go everywhere once opened and I love this genius design that comes with a sealable sifter, so you don’t end up with it all over the carpet. Being a vegan and cruelty-free product is a bonus factor, with this product serving up a lovely formula that delivers on performance without compromising on ethics. A loose and light setting powder, this has a silky texture that gives skin a glow, rather than a shine. It seems to blur everything beneath it together, without smudging, and lasts all day.
Pros
- Smooths the skin without getting greasy
- Gives your skin a glow
- Long-lasting
Cons
- Some reviewers felt that the light shade also looked too orange and wishes there were more shades to choose from
sweedbeauty.com
I absolutely love this powder, which comes in seven different shades, and only wished I’d discovered it sooner. Firstly, it is infused with Vitamin C, which is great for my skin concerns as it works by helping even skin tone and reduce the appearance of brown spots and hyperpigmentation; both of which have started to appear since I hit the menopause. It really is a miracle powder as it leaves a magic filter on the skin which, as I move, seems to reflect the sunlight. I use a powder brush to put this on to my face and it feels like I am applying a soft veil over my foundation, keeping everything set.
Pros
- It blurs and reduces the appearance of brown spots and hyperpigmentation
- Infused with Vitamin C
Cons
- Some reviewers felt that there should have been more shades to choose from
Best mattifying powder for older women
If you need your base to stay set in place or want to reduce shine, this loose powder blurs imperfection and visibly reduces dark shadows for a matte yet radiant complexion. Laura Mercier Translucent Loose Setting Powder helps mattify and smooth the appearance of the skin. Made from gorgeous, high-quality ingredients, you know your makeup will be set for the day.
Review: "This product is light and easy to apply. My makeup looks fresh far longer than without the powder."
Pros
- Long-lasting
- Great blurring results
Cons
- Quite a small pot
Best high street powder for older women
www.lookfantastic.com
The Ciaté London Everyday Vacay Coconut Setting Powder helps to reduce shine and sets your makeup for a flawless finish. If you like the scent of coconut, you will love this one. The loose powder has a lightweight, finely-milled formula that slides effortlessly onto the skin without causing a cakey or dusty effect.
Review: "This seems to be a really great powder; in just a few uses, I can tell the difference between how long my foundation stays on during the day. It is a white/translucent powder with a nice hint of coconut but not too overpowering. "
Pros
- Finely-milled formula sits comfortably on the skin
- Reduces shine
Cons
- Coconut scent may not be for everyone
Best water-based powder for older women
www.sephora.co.uk
Skin Finish Powder from REFY is made up of water to gently mattify and minimise any oiliness without looking dry. When looking for a powder to add to your routine, choosing one that is finely milled will sit comfortably on the skin. This powder is best applied with a sponge or powder puff to set makeup and blur pores without looking cakey.
Review: "This powder is thin and so light. It's easy to apply and smooths all your face making you feel fresh. You can feel your skin breathes, and from morning to evening, it doesn't move at all. I recommend it."
Pros
- Powder feels weightless on the skin
- Skin instantly looks blurred and poreless
Cons
- Bulky packaging
Best mascara for older women
I’ve had an on and off battle throughout my years as a beauty editor in trying to find the perfect lengthening mascara, that doesn’t clog on the lashes or flake when I blink. The below three do neither and work instead to enhance lashes, that thin as we age, to create a full and fluttery effect. Just like the hair on own head, our lashes can shed and break as we get older so are very delicate. With that in mind, it is important to look for a mascara that contains nourishing ingredients to enhance lash health.
www.spacenk.com
This mascara is super effective in adding instant length to my fairly short lashes, thanks to its innovative wand that uses an impressive technology which coats each lash in tiny tubes. It helps you add mascara even to the thinnest lashes and the very black pigment does not smudge. It is infused with nourishing hemp seed oil, that helps to keep lashes soft and conditioned throughout wear. Whilst other mascaras I have worn tug and pull at the lashes when removed, this formula comes off really easily with my cleanser.
Pros
- Add instant length
- Comes off really easily with cleanser
- Does not smudge
Cons
- Some reviewers felt that the formula can get clumpy if you add a lot of layers
This mascara comes in black and brown and works precisely to separate lashes and coat them. With a very skinny brush, the flake-free formula targets every lash and even the tiniest ones at the inner corner of my lid catch the liquid. It is infused with vitamin B5 to nourish your lashes and help them grow. I found just one swipe coated all my lashes beautifully and the shape of the wand helps curl them slightly at the same time. As it is water-resistant (not waterproof) it comes off really easily with cleanser and leaves no flaky residue on the eyes.
Pros
- The flake-free formula targets every lash
- It is infused with vitamin B5 to nourish your lashes
Cons
- Some reviewers felt that it can get clumpy if you add a lot of layers
The lengthening effect of this mascara looks as though I have used an eyelash curler! For a product so reasonably priced, it amazes me how long this product makes my lashes and there is none of the sticky or flakiness I normally get when using a cheap mascara. The shorter bristles of the wand coats my tiny lashes that are normally invisible to the eye and the longer ones separate and curl towards the outer area. I feel as though this works like a mousse does to my hair, keeping my lashes nice and bouncy.
Pros
- Very good curling effect
- No stickiness or flaking
- Shorter bristles of the wand coats small lashes as well
Cons
- Some reviewers felt that it does not improve much in terms of volume
Best long-lasting mascara for older women
There's nothing worse than mascara that gives you 'panda eyes', especially as mascara can tend to get stuck in the eye's fine lines. The Clinique Lash Power Mascara doesn't have that problem, as it stays on for 24 hours and even claims to last through sweat, heat, rain and tears.
Review: "More expensive than most, but worth it for me as it's the only mascara I've found that doesn't irritate my eyelid margins."
Pros
- Very long-lasting
- Ophthalmologist tested
Cons
- Not recommended for use with lash-building primer
Best mascara for lash growth for older women
The No7 Age Defying All-In-One Serum Mascara combines a nourishing lash serum with a volumising mascara to create lifted and full-looking lashes. Introducing a lash serum into your routine will help to prevent breakages and encourage lash growth, giving your eye a fuller look. A fabulous addition to your make-up collection and one your lashes will thank you for.
Review: "I absolutely love this mascara, it makes my stumpy lashes look thick and long. It's a bit gloopy, but I'm willing to live with that because it's simply the best mascara I've ever used."
Pros
- Two-in-one formula nourishes lashes over time
- Available in either black or black/brown
Cons
- Bristle brush if you prefer a plastic wand
Best budget mascara for mature women
On sale
If you're looking for a more affordable mascara, then the Maybelline Full N' Soft Waterproof mascara, with over 5,000 reviews (more than 70 per cent of those being five-star), is definitely worth a try. Reviewers claim it's great for older lashes and keeps them looking soft while still adding volume.
Review: "Great mascara. Lovely to use and perfect for lashes on an older person. It keeps the lashes soft but still gives volume. I will never use a different now."
Pros
- Enriched with vitamin E for healthy-looking lashes
- Ophthalmologist tested and suitable for contact lens wearers
Cons
- Waterproof mascara can be harder to remove
Best eye makeup for older women
From eyebrows to eyeshadow, the list is endless when shopping for the best eye makeup for mature women. It's important to look for products designed to last on the skin. We recommend, that before applying any eyeshadow to prime your eyelids to ensure the product stays on - much like cream blush, a cream eyeshadow works best on mature skin to ensure any powder eye makeup stays in place. The golden rule I always follow before applying eyeshadow is to use a primer on my lids. This is to prevent it from creasing which can happen as we get older and the skin thins. Cream eye shadows are your best bet as they avoid calling attention to crepey lids.
This palette is an excellent choice if you have blue eyes like me as it makes them pop! It contains one row of mattes, one row of shimmers and two cream colours. As mentioned above cream shadows are the best ones to use to stop eyeshadow from caking in the lids so I apply these first, and then add the others. As the colours have strong pigments in them I use this to create a smoky eye effect and they blend together beautifully. A cruelty-free and vegan product makes this a favourite of mine.
Pros
- Excellent choice if you have blue eyes
- Does not look cakey
- It is cruelty-free and vegan
Cons
- Does not include bright colours
victoriabeckhambeauty.com
This is an eye liner but I use it as an eyeshadow too as it blends so nicely on to the lid. The little brush at the end makes it easy to blend with and it glides on so well. If you are creating a dramatic eye for an evening out, this is all you need as the creamy texture allows you to build it up. The colour range is vast and if there’s one product I’d recommend above the others, it is this! Plus, it uses only clean ingredients that are perfect for mature skin, including chamomile extract – a soothing antioxidant with anti-inflammatory and anti-microbial benefits.
Pros
- The brush at the end makes it easy to blend
- Has a creamy texture
- The colour range is vast
- Includes chamomile extract – a soothing antioxidant with anti-inflammatory and anti-microbial benefits
Cons
- Some say that sharpening the product takes some time to perfect
www.lancome.co.uk
This beautiful palette comes in nine different shades of colour and I absolutely love it. I use the bronze palette to enhance my blue eyes, and also love the blue one too if I am after a bit of a glam up. The formula is soft and creamy and the different shades blend well together. They don’t flake and the eyelid looks soft and bright, due to the high pigmentation. There’s something about the texture of these eyeshadows that feel super luxurious and it is very long-lasting.
Pros
- The formula is soft and creamy
- It is easy to blend
- They don’t flake and it is long lasting
Cons
- Higher price point
Best natural brow pencil for mature women
The Precisely, My Brow Pencil from Benefit is available in 12 shades so that you can find the perfect one for you. It's really easy to apply with a retractable mechanical pencil nib that doesn't need sharpening and includes an integrated spoolie to blend and groom your brows to give you that brow lamination effect. The micro-fine pencil allows you to emulate the appearance of natural brow hairs.
Review: "I was recommended by my beautician to use this and was not disappointed! It does exactly what it says and looks natural."
Pros
- Easy to apply
- Long-lasting
Cons
- Takes precision to mimic brow hairs
Best cream-based eye shadow pot for mature women
trinnylondon.com
If you are looking for an eye product that can do it all, Trinny London's Eye2Eye range of moisture-enriched cream-based eye shades and liners is the ultimate eye enhancer. The cream-based formula is easy to apply with just your fingers and comes in a gorgeous selection of colours and finishes - from neutral shades to smokey shimmery colours. Not to mention they are excellent, with the brand claiming that with daily use, the cream-based product will last up to nine months.
Review: "They're delightful to apply. Much better than eye shadow. Stays on all day."
Pros
- Excellent value and long-lasting.
- Available 58 shades
Cons
- Packaging makes it harder to reach the remaining product
Best cream eyeshadow stick for mature women
By Terry's Ombre Blackstar Eyeshadow pencils gently glide onto the eyelid and blend seamlessly. Once blended, the smudge-proof formula sets to the skin to avoid any unwanted creasing and stays in place. Replacing your eyeshadow with a cream is the best way to keep makeup looking fresh and youthful, and these warmer colours are perfect for autumn make up.
Review: "Love! This stays on so well. Definitely need good makeup remover to take it off. It's got a lovely creamy texture, and the stick applicator works so well. It looks great added to the corner of the eye too."
Pros
- Flattering selection of colours available
- Super blendable formula
Cons
- Not suitable if you prefer a matte eye
Best blush and bronzer for older women
When it comes to blush, it's always best to opt for cream. This is a fabulous way to brighten up your face. Then finish the look with a little powder. When applied correctly, it will bring a healthy vitality to an older woman's overall look.
As a rule of thumb, you can apply both at the same time. I tend to put blusher on first and then add in the bronzer. Other people do it the other way round. Blusher helps add a rosy glow to your cheeks and bronzer gives it the sun-kissed look. The key is to blend the two together and that’s when the importance of a make-up brush helps as it’s not something you can do effectively with your fingers. For mature skin, I think both products are a must as they can help a lacklustre or uneven complexion appear healthy and radiant.
www.debenhams.com
This brand is a fairly new one and is the brainchild of beauty guru Really Ree. I love all her products but this bronzing one – packed with all the anti-ageing hero ingredients including glycerin, jojoba seed oil and squalene - provides the perfect sun-kissed look. Being a balm it has the perfect sheer, buildable formula that gives the face warmth and if you are new to contouring it helps create an illusion to the cheekbone which is great for mature skin that, due to a loss of collagen, can often look sallow.
Pros
- Enriched with anti-ageing hero ingredients including glycerin, jojoba seed oil and squalene
- Has a sheer, buildable formula
Cons
- Does not have a lot of shades to choose from
zoevacosmetics.co.uk
This bronzer is shaped like the sun and is a perfect holiday product to swipe across the cheeks and forehead if you are going for a minimal make-up look. It is a matte formula and super easy to blend and makes skin look fresh and summery. Enriched with Vitamin E, Squalane, and Pomegranate Fruit Extract, this bronzing powder is filled with anti-oxidant, well-aging, and hydrating ingredients, leaving your skin smooth, supple, and soft. This is always a travel essential for me when I go on holiday.
Pros
- Perfect for minimal make-up look
- Enriched with Vitamin E, Squalane, and Pomegranate Fruit Extract
Cons
- Does not have a lot of shades to choose from
atehjewelbeauty.com
When beauty journalist and TV presenter Ateh Jewel launched her make-up brand, the waiting list for her blushers was long. And I’m not surprised as they are so good. I wear the Watson watermelon shade which looks a very deep pink in the palette but just a tiny dab of colour is needed to create a pretty cheek stain. The formula is enriched with cocoa butter, marshmallow extract and aloe vera in it, so all the good properties we need to help nourish the skin.
Pros
- The formula is enriched with cocoa butter, marshmallow extract and aloe vera
- Comes in two more shades
Cons
- Higher price point
sweedbeauty.com
This glides on to the skin beautifully and the super creamy formula gives a gorgeous rosy glow to the cheeks. It is highly pigmented so only a small amount is needed and it gives cheeks a very silky feel. You definitely need a blusher brush to use this. It doesn’t disturb the foundation and stays put all day. I love this product so much that I’d happily give it ten out of ten stars as it is everything you want from a blusher and if you have ageing skin that needs a pick me up this is the one product that will work magic!
Pros
- Has a super creamy formula
- A wide range of shades to choose from
Cons
- You definitely need a blusher brush to use this
Best makeup set for mature women
On sale
trinnylondon.com
Trinny London's Start Stack is a stack of cream-based essentials for low-maintenance glamour that's soft, smoky and radiant. The customisable, stackable set is made of four versatile products - a BFF SPF 30 Cream, which provides an instantly glowy, skin-perfecting base with SPF 30 protection. Eye2Eye is a silky, cream-based eye colour available in various shades. Flush Blush is a satin-finish cheek colour that's easy to blend and build for that rosy look. The final customisable product is Lip Glow which is a subtly pigmented lip balm, making it an ideal lipstick for older women.
Review: "This is a makeup brand possibly targeted towards those who like an easy routine, relatively natural-looking makeup, possibly those who don't need or want too much 'help' and people with limited time in the AM! I would recommend."
Pros
- Versatile products
- High quality
Cons
- Not full coverage
Best cream blush for mature women
Cream blushes are excellent for mature skin and will leave you with a radiant, healthy complexion. There is no need for a separate highlighter as it will blend effortlessly onto the apples of your cheeks to create a dewy effect. This Clinique Chubby Stick cheek colour balm is a creamy, mistake-proof cheek colour that creates a healthy-looking glow in moments.
Reviews: "Really nice product, it blends in well, and it's a good colour for my skin. I have used this for years. Lovely natural colour."
Pros
- Easy to apply and long-lasting
- Available in 4 shades
Cons
- Bulky appearance
Best affordable face palette for mature women
If you're looking for a more polished look for an evening out or event, opt for a bronzer for mature skin to contour your face. The Rimmel London Sculpting Palette is a clever combo of three powder shades - a highlighter, contour and blush - that seamlessly blend with your natural skin tone to create a contoured look. The kit works with every face shape and skin tone, adding definition and structure. Use a little colour for a natural, fresh look. Or be bold for an impactful, dramatic sculpted effect.
Review: "Love the colours. Quite shimmery highlights cheekbones really well."
Pros
- Good value
- Versatile and can be used as multiple-face products
Cons
- Quite small pans
Best makeup for mature skin FAQs
How to choose the best makeup for mature skin?
A good makeup base is key to achieving a flawless, naturally radiant finish. Therefore, we asked experts Tammy Richards, a qualified health practitioner and skin specialist at dispensary brand PureOptical as well as Hannah Lally, Avon UK's Head of Beauty, for their tips on how to achieve a youthful glow with foundation.
Established in 1886, prestige makeup brand Avon knows a thing or two about makeup and have been a trusted source of inspiration and expertise for women of all ages for many years.
What is the best way to prep mature skin before applying foundation?
"When shopping for makeup, it is common practice for consumers to jump straight into believing product claims and neglect to consider their base," says Tammy.
"Foundations and concealers can sit in fine lines, especially around the forehead ('number 11s') and eyes ('crow's feet'). A primer that includes silicone will work to disguise fine lines and serve as a base for foundation to lay, without sinking."
Look for a product with an SPF option and start with primer for mature skin to help give even coverage and improve the longevity of your makeup; it'll help protect your skin from the sun and revitalise dull and fatigued skin.
"When it comes to foundation for mature skin, preparation is key," Hannah says. "Always start by applying your moisturiser and primer to a freshly cleansed face, allowing each product to sink into the skin before you apply foundation. When you take the time to prep your skin, you'll notice your foundation glides on smoother and lasts longer.
"Add a couple of pumps to the back of your hand and apply with a fluffy buffing brush. Start in the centre of the face and work your way outwards to achieve a natural look."
Are there certain skin types that will benefit more from a tinted moisturiser than others?
Fred Letailleur, YSL BEAUTY National makeup artist, tells us that a tinted moisturiser, or bb cream, is suited for all skin types as long as the skincare ingredients within their formula do not overload the skin with too much hydration.
"Ingredients such as hyaluronic acid or mallow extract found in the YSL Bare Look Tint are great to plump, hydrate and add brightness to any skin type. Tinted moisturisers are not as perfectly suited for occasions requiring fuller coverage or flawless skin. Medium to full coverage foundations will be more adequate for those occasions."
Which ingredients have anti-ageing benefits?
Some foundations, and other skincare and beauty products for that matter, contain ingredients to boost collagen production, improve the appearance of wrinkles and brighten your complexion. These are some of the best ingredients you might find in your make-up to help with 'anti-ageing':
Vitamin A helps to rebuild collagen and repair sun damage.
Vitamin C and E are antioxidants that may help protect the skin from sun damage and reduce fine lines and wrinkles.
Niacinamide helps reduce water loss in the skin and may improve skin elasticity. This, along with Vitamin C, can help brighten dull skin.
Glycolic Acid and Polyhydroxy Acids (PHAs) help to aid collagen production, restoring skin barrier function and targeting signs of ageing.
Hyaluronic Acid is found naturally in the body and can help bind moisture and improve skin hydration and skin repair.
SPF protects the skin from sun damage and prevents ageing as a result. You should always use some form of SPF as part of your routine and aim for SPF30 or higher.
Best makeup tutorial for older women to get started
Love makeup but not sure how to apply it to best suit your complexion and skin tone? Then, this video from The Beauty Protocole is a fantastic makeup tutorial if you are over 50. Much like the products we have selected for this roundup, these products will create a more youthful look. Designed to give a fresh, natural and radiant makeup effect which is perfect for mature skin.