Jo Malone London is one of Britain's most famous bath, body and home brands. They are most well known for rewriting the rules when it comes to creating perfumes by mixing unexpected combinations of ingredients to create a library of iconic, well-loved scents. Jo Malone's perfumes have been loved by women up and down the country since the 1990s, but which is the best Jo Malone perfume? Yours is here to help you decide on your next signature scent.
What is the most popular Jo Malone fragrance?
Choosing the right perfume for you is such a personal thing. Scents are subjective, so what one person loves, another might loathe. Fragrances can smell different from body-to-body too. You could adore the smell of a particular perfume on your best friend or work colleague but once you try it on yourself, you're not keen on it. There's no specific Jo Malone perfume that is the best because everyone likes different things.
We have, however, rounded up Jo Malone's self-confessed best sellers for you to take your pick from. Discover your new favourite from the collection below.
Best for fans of citrus scents
www.jomalone.co.uk
Zesty limes and citrusy mandarin help to create a scent that is reminisant of a Caribbean breeze. Peppery basil and aromatic white thyme bringing an unexpected but invigorating twist to the smell.
Top note: Mandarin
Heart note: Basil
Base note: Amberwood
Review: "This is my signature fragrance. I have only worn this one scent from Jo Malone. It evokes such a positive reaction in others, and I receive many compliments when wearing it. It settles into my skin and clothing with a fresh, light aroma and becomes more 'silky' the longer it settles. Jo Malone is the only brand that does not cause headaches or allergic reactions and does not dry down to a sickly or too floral after smell on me. Please keep this fragrance forever!"
Pros
- Ideal if you like fresh, citrusy scents
Cons
- Some customers thought the scent was too strong
Best for fans of exotic scents
www.jomalone.co.uk
For a scent that is suited more to the latter months of the year, why not consider Pomegranate Noir? It's both fruity and earthy with juices of exotic pomegranate being one of the main ingredients, warmed by guaiacwood and patchouli.
Top note: Pomegranate
Heart note: Casablanca Lily
Base note: Guaiacwood
Review: "I absolutely love this scent! After trying a sample in store, I decided to take the plunge and order myself the 100ml bottle as a late Christmas gift and I have no regrets. It is a good mix of fresh, fruity and spicy meaning that it is suitable to wear both day and night. I have received many compliments whilst wearing this fragrance and it had become my staple scent. The only downfall for me is that the scent doesn't last all day and it needs re-applied midway through the day and at the price, that can be a bit costly. However, I am definitely going to repurchase in the future! I would also recommend that you try a sample of the fragrance first before you make a purchase as the scent isn't for everyone. Overall, I am extremely happy with my purchase and will be purchasing again along with some of the other item from the pomegranate noir range."
Pros
- Warming and comforting
Cons
- Some customers felt the scent didn't last as long as other Jo Malone fragrances
Best for fans of a light and fresh fragrance
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The essence of autumn. This irresistibly uplifting scent blends juicy pears with a bouquet of white freesias, which is mellowed by amber, patchouli and woods.
Top note: King William Pear
Heart note: Freesia
Base note: Patchouli
Review: "I was really impressed with this cologne as my purchase was made based on other people's reviews. Myself and a coworker spray it onto our wrists as soon as it arrived and we both kept saying how amazing it was during the day. Two thumbs up!"
Pros
- Fresh and fruity
Cons
- Some customers wished the scent had more lasting power
Best for floral fragrance fans
www.houseoffraser.co.uk
A blooming beautiful fragrance with peonies, jasmine, rose and gillyflower combined with the sweetness of red apple and soft suede.
Top note: Red Apple
Heart note: Peony
Base note: Suede
Review: "I learned about Jo Malone from my mother who is into the more woody fragrances, however, when I decided to look into Jo Malone Fragrances I quickly realized that the Floral collection is my signature scent. Peony & Blush Suede was the first fragrance I purchased from Jo Malone and has been my staple fragrance ever since. No matter where I go or where I am at, people always stop me to ask what fragrance am I wearing, and they let me know how beautiful I smell. A little goes a long way. Good for any time of the day. If you're looking for a soft but noticeable fragrance, Peony & Blush Suede is one you should looking into."
Pros
- Elegant and classy
Cons
- Some customers thought the scent was too floral
Best for fans of a fresh, woody fragrance
If you could bottle the fragrance of a coastal walk, Wood Sage & Sea Salt would be it. It captures the scent of salty sea air and the minerals of rugged cliffs combined with the woody earthiness of sage.
Top note: Ambrette Seeds
Heart note: Sea Salt
Base note: Sage
Review: "🔹 Enduring, sensuous, and a hint of refreshing uniqueness that sets it apart from all others. Undoubtedly a unforgettable scent leaving you wanting more... 🔹"
Pros
- Natural, costal-inspired scent
Cons
- Some reviews state the scent was overwhelming
Best for fans of subtly sweet fragrances
If you spent your summers as a child picking blackberries, this scent will take you right back. As its name suggests, blackberry is its top note with just-gathered bay and cedarwood mixed in also. It's fruity without being too sweet and musky without being overpowering.
Top note: Blackberry
Heart note: Bay Leaves
Base note: Cedarwood
Review: "Sometimes I stop to smell my wrists in the middle of the day, it's fresh and clean and the bay makes it dry down as perfectly complex. I've made it my signature scent and have been wearing it practically every day for 6 months and I love it. it has some real staying power too, especially on my coat! I'd recommend it to everyone (but I do want to keep it for myself a little)"
Pros
- Ideal for those who like sweet fragrances, but nothing too over the top
Cons
- More of a summer fragrance
Recommended for fans of a fresh fragrance
www.selfridges.com
A fragrance fresh with honeysuckle and rose gives an English countryside vibe. Davana, with its hints of liquorice, brings an aromatic, fruity twist while moss adds a woody touch.
Top note: Davana
Heart note: English Honeysuckle
Base note: Moss
Review: "This scent is glorious! It isn't overpowering, which is great because I wouldn't be able to wear it! The scent is a soft sweet, floral, but people will certainly be able to smell it as you pass them by! I have other scents from Jo Malone, but I must say, this is by far my favourite! This is my early Mother's Day gift from me to me! I love my gift!"
Pros
- A classic, old-timey style fragrance
Cons
- Scent has more of an evening feel to it
Recommended Jo Malone fragrance
www.harveynichols.com
Warm and mesmerising with a hint of spice, thanks to the cardamom top note. Powdery mimosa is at the heart of this fragrance with tonka bean adding accents of almond, vanilla, and aromatic tobacco.
Top note: Cardamom
Heart note: Mimosa
Base note: Tonka Bean
Review: "As several other reviews noted, I have migraines so I've had a hard time finding scents. However I stumbled onto JM a few years ago and I am hooked!! I have several that I layer, however this is my favourite. Sometimes I wear it by itself. My favourite to pairing is with Nectarine Blossom & Honey. It's a bit sweeter and the combo is sooooo good. My other pairing, that is less sweet, is with Wood, Sage & Sea Salt. I always use after my shower before bed and I have to say the scent does last on me rather well. I spray in my hair as well. I tried to layer with the cream but it didn't settle as nicely on my skin. Most scents go really sharp on me after 15-20 minutes, which is another reason I've had such a hard time finding a scent I could call my own, until I met JM. Thank you!"
Pros
- Spicy but sweet fragrance
Cons
- Slightly more unusual scent may not be everyone's cup of tea
9.
Red Roses
Best floral Jo Malone perfume
www.jomalone.co.uk
Inspired by a voluptuous blend of seven of the world's most exquisite roses, Red Roses unfolds like a bouquet of freshly cut flowers. You'll also be able to smell crushed violet leaves and a hint of lemon in this powerful and lively floral fragrance.
Top note: Lemon
Heart note: Red Roses Accord
Base note: Honeycomb
Review: "As a florist, I smell many different types of roses and flowers on a regular basis. And sampled multiple rose perfumes, however this perfume smells just like freshly cut roses. It has a clear, understated rosey presence. I get multiple compliments every time I wear it. When I bear flowers, people always think it's the roses that smell great, however it's my perfume making its way to my loved ones noses. On a personal note, this is one of the only perfumes I can wear graciously from beginning to end. From the strongest point of the first spray, to the faded fragrance left ok my skin. It has all been tolerable. No head ache, and no smell change! More than that, I enjoy this perfume endlessly. It's a wonderful fragrance for day or night. Bringing bright and gentle pleasantries to either hour."
Pros
- Floral and sweet
Cons
- Some customers thought the perfume was too floral smelling
10.
Wild Bluebell
Recommended Jo Malone fragrance
www.lookfantastic.com
Smells just like you're being surrounded by a meadow of dewy bluebells on a delightfully warm spring day. It's also suffused with lily of the valley and eglantine, with a luscious twist of persimmon.
Top note: Bluebell
Heart note: Persimmon
Base note: White Musk
Review: "This was a beautiful, delicately floral, slightly sweet, light and airy, everyday wearable fragrance. It smells like all of my cottagecore dreams - basking in the sun in a white dress in an open field of wild flowers. This is one of my new favorite scents."
Pros
- Ideal for someone looking for a light scent
Cons
- More ideal as a daytime fragrance
11.
Poppy & Barley
Recommended Jo Malone fragrance
A lively floral scent, enhanced by poppy, rose and violet, topped with juicy blackcurrants. This bright and refreshing scent adds wheat and barley into the mix to truly capture the essence of the British countryside.
Top note: Blackcurrant
Heart note: Poppy
Base note: Barley
Review: "I received this for a gift at Christmas. Given it is floral it isn't one I would have even sniffed if shopping for myself. I usually go for muskier/woodier ones. Wow - This is just divine!! My favourite perfume at the minute. Comforting, warm, but fresh at the same time. It lasts well on my skin but doesn't give me a headache like some perfumes do. Not sickly floral either. I will be re-purchasing for sure!"
Pros
- Floral but fruity
Cons
- May not be suitable for those with wheat and barley allergies
12.
Grapefruit
Recommended Jo Malone fragrance
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Deliciously sharp and zesty grapefruit is paired with rosemary and moss to create a fragrance that is uplifting and refreshing.
Top note: Grapefruit
Heart note: Rosemary
Base note: Moss
Review: "I love all Jo Malone and grapefruit layers so well with other fragrances especially if they are too sweet. I also love wearing it alone and am now on my second large bottle. This is my favourite go-to besides wild bluebell. I always feel ready To face the day with this fragrance and other Jo Malone scents! Thank you for these lovely scents. They make life joyful!"
Pros
- Has herbal and citrusy notes
Cons
- More of a spring/summer fragrance
Recommended Jo Malone fragrance
You'll get flashbacks of your favourite afternoon teas as soon as you get a whiff of this fragrance. It has a burst of bergamot, which is distinct to Earl Grey, cool and crunchy cucumber, plus a sweet base of beeswax, vanilla and musk to remind you of high tea, delicious finger sandwiches, and tasty treats.
Top note: Bergamot
Heart note: Cucumber
Base note: Beeswax
Review: "This was the best perfume purchase I've ever made. I sampled different Jo Malone scents but Earl Grey and Cucumber is both so refreshing and warm. I love earl grey tea and finding a scent with the bergamot scent that was sophisticated was very difficult. I'm so glad I purchase this scent five years ago and I've been using it ever since!"
Pros
- English tradition in a bottle
Cons
- Scent is not everyone's cup of tea
FAQs
Which Jo Malone perfume should I get?
If you're still unsure which Jo Malone perfume is right for you, they have an interactive quiz on their website to help. It asks questions such as 'when will you be wearing the fragrance?' and 'how do you want the fragrance to make you feel?' in order to help you find your new signature scent.
How long do Jo Malone fragrances last?
How long your new bottle of Jo Malone Cologne lasts entirely depends on how often you use it. Will your chosen fragrance be your new everyday perfume? Or are you looking for a scent that will only be used on special occasions? You can roughly get between 900 and 1200 sprays from a 100ml bottle of perfume, so if you used a couple of squirts every day, it should last you around a year. Whereas if you're using the bottle more sparingly, with a few sprays every now and again, your bottle could see you through a couple of years of use.