19 best primers, tried and tested on mature skin, to create the perfect base for makeup

A primer prepares your skin before applying makeup but can also be worn on its own


by Samantha Price |
Updated on

A good face primer is one of those products you never knew you needed until you start using it. If you’re fed up of your foundation setting into your skin as the day wears on, or you’re looking for a way of adding a little bit of smoothness to your complexion without heavy makeup then trust us, you need to find the best primer for mature skin to add to your makeup routine.

You might be using primer on a regular basis already and looking for the best buys, or you might be wondering what it is, how it should be used and what the best one for your skin type is. Well, we’ve got all the answers you need, including our pick of the best face primers for mature skin, tried and tested by Suzanne Baum, a 51-year-old award-winning beauty editor.

Best primers for mature skin at a glance

Best primer for mature skin overall: Laura Mercier Pure Canvas Primer - Buy now on Amazon UK
Best primer for sensitive mature skin: Facetheory Ultraglide Silicone-Free Face Primer P1 - Buy now on Ebay
Best budget primer for mature skin: e.l.f. Liquid Poreless Putty Primer - Buy now on Amazon UK

We also spoke to skincare expert, Alexandra Hayes from Simone Thomas Wellness and makeup artist (MUA), Saffron Hughes at FalseEyelashes.co.uk for their expert guidance when it comes to choosing and using the right primers for mature skin.

What is a face primer?

A face primer goes on underneath makeup to help it go on evenly and stay in place, but it can also be worn on its own. We think it’s the perfect alternative to heavy makeup on a warm day, or just for day-to-day use when you’d rather not wear makeup. Many face primers offer some level of UV protection or SPF.

Beauty editor Suzanne Baum also highlights in her reviews the importance of using primers on mature skin as it helps to create a thin film or smooth base on which the rest of your makeup can sit without it slipping into fine lines and wrinkles that can look more defined with makeup creasing on your face.

What are the different types of primers?

Selecting the right primer will depend on your skin type as well as the look that you're hoping to achieve. Some will have the consistency of regular face cream, while others can take the form of a lightweight gel. Different types of primers will also have various benefits depending on their formulas. That's why we've also enlisted advice from skincare experts to answer some frequently asked questions about face primer for mature skin.

How to apply primer on the face?

You should always apply face primer on clean skin, so be sure to wash and cleanse your face beforehand. If you're following the steps of a traditional skincare routine, you might then follow this with toner and then your favourite moisturiser.

Beauty expert Suzanne Baum demonstrates the right quantity and method of applying a primer and the final result
Our beauty expert Suzanne Baum shows the right quantity and method of applying a primer and the final result after ©Suzanne Baum

Once you've finished your skincare routine and your moisturiser has had time to sink in, you can follow it up with the best face primer for mature skin. Simply dab a small amount of product onto the applicator of your choice, and apply it to all of the areas of your face. Take care to really get into the crevices, especially the corners of your nose and laughter lines.

Finally, after you've applied your primer, you're ready to move on to applying the rest of your makeup if you want to, and our guide to the best makeup for older women has our top picks, such as a good foundation for mature skin, plus a concealer for mature skin.

How we tested these primers

We asked Suzanne Baum, a 51-year-old award-winning beauty editor, to test out these primers. Suzanne has written about beauty for over 20 years, and regularly reports on the latest beauty news; from trialling out new beauty innovations and aesthetic treatments to writing about the best products for women and men. With a keen interest in mature skincare, Suzanne has written extensively on everything from the best products to use during the menopause to how to protect your skin from the sun.

In addition to the primers tested by Suzanne Baum, we sent out some of the other primers in this list to women over the age of 40 to try them for an extended period of time. These testers included members of the editorial team as well as other women we know personally.

We then considered a number of factors including– the way the product feels on the skin, ease of application, price, compatibility with different types of skin ranging from dry to oily, formula type (silicone-based, water-based, etc.) and type of finish (matte, dewy, radiant etc.).

We also looked at effectiveness in minimising wrinkles, ingredients included in the products, whether they are vegan, cruelty-free or organic, anti-aging benefits, how long it lasts and how well make up sits on it. All of our reviews are honest, and we make sure to include both the positive and negative comments received from our reviewers.

Best primers for mature skin 2024

Best budget primer for mature skin

Price: $10.00
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Target$10.00View offer
JCPenney$10.00View offer
Walmart$10.00View offer
Ulta$10.00View offer

For an affordable primer that performs well under foundation, the e.l.f Liquid Poreless Putty Primer is your best choice, especially if you tend to sweat (hello hot flushes). It's lightweight and grips to make-up well.

Our reviewer beauty writer Suzanne Baum, aged 51, says:
"I absolutely love this primer. It does come in a putty but the liquid version is so much better. The texture of it is silky and creates a smooth veil on the skin that smooths out puffy areas, leaving a nice base on which to apply make-up too. If you have dry skin, this is the best primer to use as its key ingredient is squalene which offers skin-smoothing and softening benefits. It absorbs quickly into the skin and make-up grips so well, I find I don’t need to reapply it during the day."

Pros

  • Formula is lightweight and grips to make-up well
  • Silky formula
  • Suitable for all skin types
  • Squalene offers skin-smoothing and softening benefits

Cons

  • Contains parabens

Best primer for long-wear

Price: $39.00
Alternative retailers
Sephora$39.00View offer
Target$16.00View offer
Ulta$16.00View offer
Macy's$16.00View offer

An issue we often find with primers is that they just don’t seem to last, but the Urban Decay All Nighter Face Primer is designed for long wear to boost your foundation’s staying power. 

Our reviewer beauty writer Suzanne Baum, aged 51, says: "Although it feels a tiny bit tacky when first applied on the skin, that goes after it has settled in. And, as it says on the box, it is the ideal primer for all-night wear. I tested its “eight-hour” guarantee when I went to a summer wedding dinner party and my make-up did not budge. I don’t have large pores on my face but it worked in covering a small cluster of ones on my chin, helping smooth out the area. The formula feels very light-wear and soothing on the skin and glides on easily. It actually made my make-up have a matte effect. For women who suffer from dry patches, one of the key ingredients in this primer is glycerin which really helps sooth skin."

Pros

  • Ideal primer for all-night wear
  • Vegan friendly
  • Fantastic staying power, lasted throughout a summer wedding dinner party
  • Offers a lifted feel
  • The formula feels very light-wear and soothing on the skin with added glycerin

Cons

  • Better to wear under makeup than on its own

Best primer for mature skin overall

Laura Mercier products consistently garner outstanding reviews, and it’s easy to see why with the Pure Canvas primer. It’s fairly pricey, but we feel the price tag is justified due to the quality of the product. 
As we age, we need skincare products and makeup that will hydrate the skin and not dry it out. The Pure Canvas primer offers long-term moisture, and we love that it’s both silicone-free and contains naturally derived ingredients to help skin appear more radiant. 

Our reviewer beauty writer Suzanne Baum, aged 51, says: "As a primer, this does so much more than prep the skin for make-up. It is a dual skincare product that leaves skin beautifully moisturised. I suffer from dry skin, made worse by the menopause, and an application of this is so enjoyable to put on as it instantly has a calming effect, due to its blend of rose extracts that work to moisturize, protect and smooth skin. It is super lightweight and the silky texture glides over the skin. Make-up sat beautifully on top and didn’t budge."

Pros

  • Hydrates the skin with added blend of rose extracts
  • Promotes long-term moisture recovery
  • Free of parabens
  • It is super lightweight and the formula has a silky texture

Cons

  • Not great for oily skin
  • Expensive, but we do think its quality justifies the cost

Best primer for sensitive mature skin

A budget-friendly rival to the Laura Mercier primer is the silicone-free face primer from Facetheory.
It’s suitable to wear as an everyday cream or as a primer under makeup, and reviews have praised the level of hydration it offer.

Our reviewer beauty writer Suzanne Baum, aged 51, says: "This primer specifically targets dehydrated skin, making it ideal for older women as our face is less able to retain moisture due to a drop in hyaluronic acid and collagen. You only need to apply a tiny amount of this product as it sinks in to the skin nicely. Being silicone-free it means it is free from harsh chemicals, which is a bonus for our skin. It does have a tiny shine to it which enhanced my foundation and made it look dewier which is nice for summer. A very light-weight product and nice coverage, with make-up gliding on top smoothly."
Although it does leave skin with a little more shine than we'd like, we think this primer offers superb quality at an affordable price point.

Pros

  • Vegan friendly
  • Excellent value for money
  • Free of parabens and silicone
  • Suitable to wear as an everyday cream too
  • Targets dehydrated skin and helps retain moisture
  • It is light-weight, offers nice coverage and gives a dewey finish

Cons

  • Not as mattifying as claimed

Best primer for dry mature skin

Dry skin seems to be increasingly more of a problem as we age, when skin loses its natural moisture and elasticity. The classic beauty brand, Estée Lauder, offers the perfect solution with its Futurist Aqua Brilliance Primer. 

Our reviewer beauty writer Suzanne Baum, aged 51, says: "I don’t tend to like gel-cream products but this primer ticks all the right boxes for my menopausal skin which occasionally looks lacklustre. With its vast range of skin-boosting ingredients, including Hyaluronic Acid and Glycerin – which work together to enhance hydration and boost skin elasticity – it feels like I am giving my face some TLC. On days when I don’t wear make-up, the primer alone gives skin a lovely glow and leaves it so hydrated, working as a dual-acting moisturiser/primer."

Pros

  • Contains skin-boosting ingredients like Hyaluronic Acid and Glycerin which enhances hydration and boosts skin elasticity
  • Free of drying alcohols and mineral oil
  • A little quantity goes a long way
  • Gives a glowy finish

Cons

  • May become oily after many hours of use, but is to be expected with primers

Best primer for combination skin (oily and dry)

This little gem isn't just your average primer – it's like a burst of freshness for your face, and we love it. We felt it was most suited to combination skin – while it does a good job at hydrating the skin it also helped avoid breakouts from wearing makeup. Thanks to menopause, many of us will still suffer with spots or oily patches, along with some dryness as our hormone levels fluctuate. 

Our reviewer beauty writer Suzanne Baum, aged 51, says: "A moisturiser and primer in one, this has a very creamy texture that comes out white but is invisible once smoothed over the face. If you don’t want to have a make-up free day this is nice on its own as it gives a glow to the face. With a blend of Vitamins B, C, and E helping to replenish and condition skin with essential nourishment, this is great for mature skin as it helps plump it. Although it is one of the most expensive primers featured in this guide, its dual purpose as a moisturiser and primer makes it good value for money."

Pros

  • Plumps the skin and gives a lifted feel
  • A moisturiser and primer in one
  • The blend of Vitamins B, C, and E helps to replenish and condition skin

Cons

  • Has quite a strong scent

Best primer for uneven skin tone

Price: $49.74
Alternative retailers
Walmart$38.83View offer

This clever primer includes clinically proven ingredients such α-Bisabolol, Zeolite, Provitamin B5, Urea, and Shea Butter to help reduce redness. This can be especially good for those who suffer with skin conditions such as Rosacea or ache.

Our reviewer beauty writer Suzanne Baum, aged 51, says: "The best thing for me about this primer is that it contains an SPF 50. I love multi-tasking products as it saves time and does not require an extra layer put on the skin. The anti-redness formula really does help with uneven skin tone. I have patches of pigmentation on my skin and this helped cover them up, plus in the recent hot weather we have had I found it stopped my face from going red in the heat. Also, I have a couple of red capillaries and noticed the primer covered them. You only need to apply a tiny bit and its lightweight formula means you don’t feel as though you have anything on the skin. It's also particularly good for those with uneven skin tones, like Rosacea, or pigmentation in the case of age spots and moles."

Pros

  • Evens out redness in the skin, age spots and moles
  • Can be used under foundation or alone
  • Offers SPF 50 protection
  • You only need to apply a tiny bit
  • Lightweight formula

Cons

  • If you use too much, there's a green cast

Best illuminating primer for mature skin

Yours

The Touche Éclat line from Yves Saint Laurent is a much-loved by many beauty fans. The YSL Touche Éclat Blur Primer has a lightweight gel consistency, and reviewers have noted that a little goes a long way on the skin. 

Our reviewer beauty writer Suzanne Baum, aged 51, says: "This is a gel so only a little is needed as it spreads generously over the face. It is an illuminating primer which gives you more of a radiant glow with the clever use of subtle luminescent particles. This really helped in adding some warmth to my skin and it sinks in nicely, creating a smooth base for make-up. My skin actually felt like velvet. I think all types of skin can benefit from this primer as it is enriched with nourishing oils—corn oil, apricot kernel oil, passiflora oil, and rice bran oil—to leave skin feeling incredibly soft without a greasy residue."

Pros

  • Has a blurring and illuminating effect with subtle luminescent particles
  • A little goes a long way
  • Great for wearing on its own
  • Light reflective
  • Enriched with nourishing oils

Cons

  • Silicone gel primers may not suit everyone

Best face primer for a dewy finish

Price: $62.00

If creating a glow under your foundation is your main concern, the Charlotte Tilbury Wonderglow Face Primer works to provide a dewy finish for younger-looking skin, as reviewers have noted.

 
Our reviewer beauty writer Suzanne Baum, aged 51, says: "My skin has quite a lot of pigmentation and this primer works magically in covering it up and adds a lovely glow to my face. With hyaluronic acid to hydrate and rosehip oil to reduce inflammation, it works like a dream in giving the skincare properties that I need to help sooth my skin. The glow of the primer warms the skin and continues to shine through once I put foundation on top. The result is a fresh dewy look. If you want a deeper glow you can also add this on top of your foundation and it works like a bronzer."

Pros

  • Vegan friendly
  • Hydrating ingredients like hyaluronic acid and rosehip oil reduces dryness and inflammation
  • Gives a fresh dewy look
  • Works as a bronzer if added on top of foundation

Cons

  • Has a tinted finish

Best blurring primer for reducing appearance of wrinkles

The Elizabeth Arden Flawless Start Instant Perfecting Primer is a great choice for a woman with mature skin.

Our reviewer beauty writer Suzanne Baum, aged 51, says: "This comes out as a clear liquid and you only need to use one pump as it covers the face easily. It instantly gives skin moisture and when I touched my cheeks they felt baby soft. I tested it over a few days to see if it does what it states in controlling oil and shine for up to 16 hours and it did. My foundation settled on top so smoothly and it felt light-weight and comfortable on my skin. Due to its anti-oil properties, my make-up had a lovely matte effect which didn’t budge all day."

The blurring and smoothing effects of this primer also reduced the look of fine lines. It’s suitable for all skin types and tones as well.

Pros

  • Suitable for all skin types
  • Minimises pores and wrinkles
  • Only need to use one pump
  • Long-lasting

Cons

  • Not as popular as other brands

Best primer for pore coverage

This oil-free primer is said to brighten and hydrate your skin while also creating a mattifying effect. One of Benefit's best selling products, it's good for minising both pores and fine lines, all while feeling super lightweight on your skin.

Our reviewer Yours.co.uk Editor Claire Tapley, says: "In all honesty, the Benefit The POREfessional Primer is not one I use often. But if I feel my pores are particularly noticeable that day, I'll use some of this around my nose and cheeks along with the Bobbi Brown Vitamin Enriched Face Base on the rest of my face. Although it comes out of the tube tinted, it applies translucent. It's very lightweight in consistency and glides over your skin. It creates a blurred and mattifying effect which does make the pores less noticeable. I imagine this would be a good primer to use with fine lines as it almost fills the space in the skin."

Pros

  • Blurring and mattifying effect
  • Minimises pores and wrinkles
  • Contains vitamins
  • Lightweight formula

Cons

  • Staying power isn't as good as competitors

Primers we are currently testing

We're currently testing the primers listed below and will update this page with our findings. We still wanted to include them in this round-up as they have received some glowing (no pun intended) reviews online.

Best luxury primer for mature skin

best-face-primer-for-mature skin
Price: £24
https://redirect.viglink.com?key=d0dbd0c339565e753f633a021d364c3d&prodOvrd=PCR&opt=false&u=DEQQEhcKTBxETkIYRgBHXVwUVx1QDl0dQRZcUkEAR0tGAQsIHQ5aXVxHV1lIR0daC1NBHgxZXFhJYwIGVgVUAA%3D%3D&x=v1&prdId=9999042054&barcode=VABcVVMCUAIDCQQEBVQ%3D
Alternative retailers
Ulta$24.00View offer
Neiman Marcus$24.00View offer
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Bluemercury, Inc.$24.00View offer

The high-end Hourglass Veil Primer has a price tag to match, but reviews have said that a little goes a very long way (we would hope so, too!) It’s free from parabens and goes on silky smooth to offer a subtle glow. 

If you’re already a fan of Hourglass products, this is one for you to add to the collection, as this review highlights: “This primer is another classic I'll be using from now on. It gives foundation a great base, covers pores and adds a nice glow to my make up which lasts all day. Highly recommend, a little goes a long way too."

Pros

  • Vegan-friendly
  • Suitable for all skin types
  • SPF 15 protection

Cons

  • Some felt the packaging could have been better for the price point

Best highlighting primer for mature skin

For those with sensitive skin, the Clinique Even Better™ Light Reflecting Primer is a great choice, as it’s more gentle on the skin than other brands. It has an illuminating, lightweight formula, which is really noticeable when applied. In fact, as one reviewer pointed out, this makes it perfect for creating a really dewy, natural look across the face, neck, and shoulders: 

“I use it under my makeup where I would usually apply my highlighter, and it makes my skin so glowy all day, without looking sparkly. I've also been dabbing it on my cheekbones over the top of my makeup for a more natural highlight, as well as my collar bones and shoulders."

Pros

  • Fragrance-free
  • Suitable for all skin types
  • Packed with vitamin C and hyaluronic acid

Cons

  • May be too glowy for some

Best primer for a glowy finish

The Ciaté London Vitamin Boost Plumping Primer can be the perfect base for your makeup if you like a smooth, dewy finish. Infused with niacinamide, peptides and jojoba oil, the primer also works as skincare by minimising the appearance of textured skin, nourishing, hydrating and visibly firming your skin. The formula is also quite blendable which makes it quite easy to apply. Reviewers have shared that a small quantity goes a long way with this primer and that it leaves a glowing, smooth and bright base for the rest of your makeup.

Pros

  • Infused with niacinamide, peptides and jojoba oil to nourish and hydrate skin
  • Helps to smoothen and increase firmness of skin
  • Blendable formula

Cons

  • Higher price point

Best plumping primer for mature skin

Too Faced Plump & Prime Luxury Face Plumping Primer Serum
Price: £34
https://redirect.viglink.com?key=d0dbd0c339565e753f633a021d364c3d&prodOvrd=PCR&opt=false&u=DEQQEhcKTBxETkIYQgRbWFIUQh1QDl0dWBQcYlsMHiJRBwcAHTNfRlRFG2UXXlhWS3pGSxRCSxwiUlVRTmMIRQkSDV4EHmNLXFtQFxpmVhRDXh5QHVRdSVxMG1IDUAhQWlcJWws%3D&x=v1&prdId=9816196495&barcode=VABSV1UJWwUECQIGA1A%3D
Alternative retailers
Ulta$48.00View offer
Kohl's$48.00View offer
REVOLVE$48.00View offer
ASOS$48.00View offer

The Too Faced Plump & Prime Luxury Face Plumping Primer Serum does a lot more than just a primer. It evens out your skin, reduces the appearance of wrinkles, gives a plumped and lifted look while also helping it feel firmer. Reviewers have shared that it helps their skin look refreshed and hydrated. “I noticed my fine lines are not as visible and it does not clog my pores. I don't wear makeup much, but I wear this daily without makeup as it's not heavy on my skin either,” one reviewer added. Some reviewers found the scent a bit strong.  But apart from this, the Too Faced Plump & Prime Luxury Face Plumping Primer Serum can be a brilliant addition to your makeup routine.

Pros

  • It evens out your skin and reduces the appearance of wrinkles
  • Gives a plumpe, lifted and firmer look to your skin
  • Formula is lightweight

Cons

  • Some reviewers found the scent a bit strong

Best primer with niacinamide for mature skin

The Shishedo Revitalessence Skin Glow Primer is great if you are looking for a glowy and flawless base for your makeup. Lasting for up to 24 hours, the formula is lightweight, blurs pores, brightens complexion and supports a stronger-looking skin barrier. The final look is a smooth and airbrushed effect. This primer is also infused with prebiotic-rich skincare actives, including fermented kefir+ and niacinamide that helps to nourish the skin, which makes up for the higher price range, if you are looking for a primer that also doubles as skincare.

Pros

  • Long-lasting for upto 24 hours
  • It is lightweight, blurs pores, brightens complexion and supports a stronger-looking skin barrier
  • Formula is infused with prebiotic-rich skincare actives, including fermented kefir+ and niacinamide

Cons

  • More expensive than other options

Best smoothening primer for mature skin

The Clarins Instant Smooth Perfecting Touch primer is infused with Acacia blurring micro-pearls that instantly smooths skin and creates a clean base for makeup as the formula leaves a thin flawless veil that disguises fine lines, wrinkles and pores. Reviewers have shared that the product lasts for a long time, offering good value for money. “It is good for blurring scars, spots, blemishes and imperfections too,” another reviewer added. Some reviewers shared that it feels a bit greasy as soon as you put it on, but it does dry to matte finish if this is something that would put you off.

Pros

  • It is infused with Acacia blurring micro-pearls that instantly smooths skin
  • It helps disguise fine lines, wrinkles and pores
  • Blurs scars, spots, blemishes and imperfections

Cons

  • Some reviewers shared that it feels a bit greasy as soon as you put it on

Best hydrating primer for mature skin

The By Terry Hyaluronic Hydra-Primer is a foaming makeup primer infused with hyaluronic acid to hydrate, smooth and correct blemishes on your skin. The translucent coverage expertly conceals imperfections and improves skin tone and texture. The formula is enriched with Microspheres and resurfacing Polymers to firm and plump skin while also reducing the look of lines and wrinkles on your skin. The final look is a hydrating matt finish with zero shine. While it lasts all day and hydrates the skin, some reviewers felt that it did not offer enough pore coverage. If this is something you wish to target with your skincare and makeup, there are also other products listed in this guide which you could consider.

Pros

  • Enriched with hyaluronic acid to hydrate, smooth and correct blemishes
  • Formula is infused with Microspheres and resurfacing Polymers to firm and plump skin
  • Gives a hydrating matt finish with zero shine

Cons

  • Some reviewers felt that it did not offer enough pore coverage
  • Higher price range

Best long-lasting primer for mature skin

The No7 Lift & Luminate Triple Action Primer is lightweight with a flexible formula that does not sink into fine lines and wrinkles, creating a smooth base for your makeup while also locking your foundation in place. As a long-lasting and transfer-proof option, this primer is enriched with Sodium Hyaluronate and Niacinamide that helps to make your skin look lifted, firmer and reduce the appearance of fine lines overtime. Several reviewers shared that this is one of the best primers for mature skin as it brings back the glow to dull skin and helps make up last longer. However, one downside that some reviewers noted was that it takes some time to dry and be ready to take on the foundation without getting flaky.

Pros

  • Has a lightweight and flexible formula that does not sink into fine lines and wrinkles
  • It is long-lasting and transfer-proof
  • It is enriched with Sodium Hyaluronate and Niacinamide that helps to make your skin look lifted, firmer and reduce the appearance of fine lines

Cons

  • Some reviewers noted was that it takes some time to dry and be ready to take on the foundation without getting flaky

FAQs

What type of primer is best for my skin type?

Oily skin: When it comes to oily skin, often a mattifying primer is the best choice, as this reduces the shine before applying your foundation. A face powder for mature skin will also help keep you shine-free.

Dry skin: When it comes to dry skin, the best primer you could choose is a hydrating, illuminating or moisturising primer. These bring moisture back into the skin, meaning your foundation is less likely to become patchy and dry. An illuminating primer will give your skin a glowy, dewy finish.

Combination skin: It's possible for you to mix different primers together for the desired look. Or, you may want to apply two different primers to different areas of the face. For example, a mattifying primer around the area of the forehead, laugh lines and chin. An illuminating primer would be great to highlight the cheekbones.

Sensitive skin: Avoid anything with a strong fragrance, and always do a patch test before applying to the face. Shop from brands that specialise in sensitive skin, like No7, Clinique, or La Roche-Posay.

Uneven skin tone: CC cream for mature skin, colour correcting, or tinted primer is best for uneven skin tone or pigmentation. If you have areas of redness in your skin, a primer with a green tint will balance out the redness in your skin.

Is primer good for wrinkles?

"There are primers for all skin types, including those best suited to reducing the appearance of fine lines and wrinkles," expert Saffron Hughes explains. "While there are many different types of primer, they all aim to create the perfect, even canvas for your make-up."

"With mature skin, it can be tempting to opt for a heavier, pore-filling primer in the hopes that it will 'fill' fine lines, but layering heavier make-up can actually cause make-up to become cakey and exaggerate texture. The best-kept secret for youthful skin is hydration. A hydrating primer will smooth out texture on the skin, as well as create that 'glow from within' appearance."

Is primer just the same as moisturiser?

"Primers are formulated using larger molecules and this is so it can sit on top of your skin, as opposed to being absorbed into the pores," says skin expert Alexandra.

"The best moisturisers are made with small molecules so that they can absorb into and treat the multiple layers of the epidermis, so a primer should be used on top of moisturiser to prepare the skin for makeup lasting longer and looking its best."

Surprisingly, even though the two products are similar, there can be differences in how they perform. Take BB creams and CC creams for example. Knowing the difference between the two will help you make an educated decision on what the best choice for your skin is.

Does primer really make a difference?

"If done correctly, yes!" Saffron, MUA, says. "Moisturiser should be applied before primer and left to fully sink into the skin. You can then go in with whichever type of primer you wish to use, be it pore-filling, hydrating or mattifying.

"A tactic often used by make-up artists is to prime in zones, meaning they will use different primers on their face depending on the skin concern in each area. For example, you may use a mattifying primer on the areas that get the most oily throughout the day and prime with a hydrating primer in the under eye area if they're particularly dry."

"However, it's important to cleanse your skin after wearing your make-up" Skincare Expert, Alexandra, advises. "As with all products, at the end of the day make sure you cleanse your skin and don’t go to bed with your make-up and primer still on as your complexion won’t thank you!"

Meet the experts:

Alexandra Hayes is a skincare expert who works with Simone Thomas Wellness, an award-winning hair health and wellness brand. With a keen interest in health, beauty and nutrition, she is trained and specialises in different skincare treatments and techniques like Chakra treatments, Oxygen facials, lomi lomi Hawaiian massage and wet shaves. She is also currently getting trained for a facial yoga qualification.

Saffron Hughes is the resident Make Up Artist (MUA) at FalseEyelashes.co.uk and she has a wealth of knowledge about beauty products, makeup hygiene and the best hacks to use beauty products to suit different types of skin and features.

Samantha 'Sam' Price is a Beauty, Fashion & Wellness Products Writer at Yours magazine. In 2021, Sam began her journey as a Storytelling Executive at Closer and heatworld on an internship, creating beauty and fashion content across these brands. It was 2022 when Sam was employed as a Commercial Content Writer writing about Family Life on Yours, Mother & Baby and Spirit & Destiny. Now, she specialises in beauty, fashion and wellness content across many brands.

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