A beginner’s guide to contouring on mature skin

Want to accentuate your cheekbones? Here's how to contour...


by Suzanne Baum |
Updated on

If you dream of beautiful cheekbones but aren't sure how to show off your bone structure to the best of your ability, contouring is the answer. Once you master the right techniques and get your hands on the best products, contouring can become an effortless part of makeup for older women.

Contouring, bronzing and highlighting the face can work wonders for mature skin and it’s not a difficult step to add in to your make-up routine. Once you know how, you’ll see how much of a difference it can make to your face; from giving a more chiselled appearance to saggy skin and highlighting your features to enhancing non-existent cheekbones and illuminating parts you want to show off.

Social media is constantly serving up complicated tutorials on how to contour like a pro. But as a beauty editor who has been writing about beauty products and make up for over 20 years, I believe that all it takes is a few easy steps and the right products for your skin tone.

Best makeup for contouring at a glance:

Contouring involves the use of a highlighter and a bronzer for mature skin to define, enhance and sculpt the structure of the face. The idea is to create highlights and shadows with makeup for extra definition around the hollows of your cheeks, jawline, sides of your nose and the forehead.

Expert tips for contouring like a pro

I tend to use my fingers or a make-up sponge to apply my foundation but with contouring, I definitely recommend investing in a traditional make-up brush. Only a small amount of product is needed and you literally dot the areas mentioned above and buff them out to create a soft contour. Unlike matching foundation to your skin tone, contouring is all about creating the effect of shadow and light, so products need to be either side of the colour of your complexion.

Contouring can also be achieved with a bronzer and highlighter product – both of which add warmth to your face. Usually, bronzer is applied where the sun would naturally hit the skin; the cheekbones and around the hairline, whereas specific contour products are used for sculpting the face. If you are using both options, contour and then add bronzer on top.

So, if you're looking for a beginner's guide to contouring, read on. In the meantime, we've put together some of our favourite products to help you achieve the look.

How we tested these products

We asked Suzanne Baum, a 51-year-old award-winning beauty editor, to test out these contour products. Suzanne has written about beauty for over 20 years, and regularly reports on the latest beauty news; from trialling out new beauty innovations and aesthetic treatments to writing about the best products for women and men. With a keen interest in mature skincare, Suzanne has written extensively on everything from the best products to use during the menopause to how to protect your skin from the sun.

We sourced almost every product on this list and asked women over the age of 40 to try them for a long period of time. We then considered a number of factors including value for money, ingredients, quality of the finish, effectiveness of the contoured look, ease of application, glow and shine it adds to the skin, how the products feel on the skin, how long it lasts and how well it works on mature skin.  All our reviews are honest and we make sure to include both the positive and negative comments received from our reviewers. Find out more about how we test products for Yours.

The best contour products

Best contour for a natural glow

There are four shades to select from Charlotte Tilbury's Airbrush Bronzer range, and while some are more pigmented than others, the medium shade has received positive reviews. Made from a matte and silky smooth formula, this shade gives a warm and healthy glow when contouring.

This may be called a bronzer but it is definitely a contouring product as it delivers an air-brushed effect that adds colour, definition and really helps sculpt the face. It blurs the pores and through its micro-fine perfecting powders produces an invisibly thin, silky filter on the skin to add depth of colour and coverage. Hydrated with hyaluronic acid, the second it touches your face, skin feels instantly smoother. 

It gives pale skin a flattering and luxurious glow. It glides on beautifully and stays in place. Plus, this bronzer is packed with nourishing benefits, including hyaluronic acid for softer and smoother skin. Also, the bronzer contains soft-focusing silica and other light-diffusing powders to give skin the illusion of a silky soft-focus look. Use a big brush to apply and build up the tone. It can be used with foundation to create a contoured effect.

To top it all off, what's not to love about the gorgeous compact case and mirror? It exudes old Hollywood elegance, while also being very convenient.

Pros

  • Highly rated and excellent quality makeup
  • Different shades available to suit all skin tones
  • Great lasting power and ingredients that nourish skin
  • Beautiful compact has a touch of Hollywood glamour

Cons

  • Matching shade can be a challenge so it's best to try a tester first or go in-store and try on shades

Best contour for value

e.l.f. Cosmetics Putty Bronzere.l.f.
Price: £7.00

Yet another contender for affordability, e.l.f's putty bronzer, is the best for value. It's creamy in consistency and has an easily blendable formula. There are a variety of pigmented shades available that can be built up for the desired effect. All e.l.f. products are vegan and cruelty-free.

Customers praise this putty bronzer for being a good match on pale skin with no orange tone. It's buildable and can be applied over foundation. However, a review comments that it doesn't last very long on oily skin.

For a cool-toned bronzer under £10, this is a great choice. Use it to create subtle shadows and blend for a contoured look.

Pros

  • Lightweight creamy consistency that easily blends
  • Different shades available
  • At less than £10, it's great value for money
  • Good bronzer for cool-toned skin

Cons

  • Consistency is not for everyone

Best liquid contour for shine

Yours
Price: £12.00
Alternative retailers
PrettyLittleThing US$5.50View offer
Target$11.99View offer
Ulta$12.00View offer

If you are after a product to illuminate your features, bronzing drops work brilliantly. There are so many brands that sell them but this is one of my favourites for mature skin as it boasts the amazing ingredients of Squalane, Hyaluronic Acid & Grapeseed Oil that help soften and soothe the skin. It is a versatile product where you can add a few drops to your foundation, moisturiser or used alone and they help give a glow to the face and enhance your features.

Pros

  • Enriched with Squalane, Hyaluronic Acid & Grapeseed Oil to soften mature skin
  • Adds shine and glow to skin
  • Can be mixed with foundation, moisturiser or used alone

Cons

  • Some reviewers felt it was difficult to squeeze the product out from the bottle and wished the packaging would be more convenient 

Best contour for a lifted look

Rrp: £40.00

Price: £35.99
Alternative retailers
Sephora$42.00View offer
Ulta$42.00View offer
Kohl's$42.00View offer
Bloomingdale's$42.00View offer

It’s no surprise to hear this wand (available in Light to Medium and Medium to Dark) constantly gets sold out as it is one of the best contouring products I have ever used. I love a dewy finish as I think it helps take years of you and this wand does just that. You just swipe it across the cheekbones and the effect is a chiselled look so if you have saggy skin, this will instantly lift it. The creamy texture means you can blend it in easily and it really does last all day.

Pros

  • Gives a chisseled look and dewy finish that makes your skin look more youthful
  • Formula has a creamy texture that blends in easily

Cons

  • Not many shade varieties to choose from

Best waterproof contour

Yours
Price: £14.95

Don’t be put off by the low price of this product as it delivers the same result as many of the more expensive brands. Firstly, it has a lovely velvet feel to it and feels soft on the skin. Secondly, it is one of only few products mentioned here that is waterproof so it doesn’t budge if you like to go swimming or wear it to the gym. Available in four shades, it gives you a flawless glow. It is basically like sunshine in a pot!

Pros

  • Affordable price point
  • Lovely velvet feel on the skin
  • Waterproof so it doesn’t budge even if you go swimming or hit the gym
  • Available in four shades

Cons

  • Some reviewers felt that the shade range is too limited 

Best contour for a tanned look

Yours
Price: £22.97
Alternative retailers
Target$8.99View offer
Walmart$16.99View offer

NYX is a brand that's seen popularity due to its affordability, and these matte bronzers are one of the highest rated on Amazon. Covering shades from light to dark, warm to cool. While these bronzers are matte, they'll create some definition to your look.

It gives a nice flush of colour to the skin and because it has a matte effect, it is a good one to use if you have oily skin as it stops it from shining. I tend to build it up on my cheeks as one application is not enough to get a deep bronzed effect which I like. It gives a lovely sun-kissed effect and is nicely pigmented so sits well on top of foundation. Some bronzers have an orange-like appearance but this is exactly the same colour I go in the sun, so it looks very natural.

Pros

  • Five different shades available to suit a range of skin tones
  • Matte finish helps if you have oily skin as it stops it from shining
  • Affordable whilst being of great quality

Cons

  • The colour can be too warm for some as this bronzer gives a distinct tanned effect

Best contour for pale skin

Fenty Match Stix Matte Skinstick in AmberFenty

The beauty of this Fenty Match Stix Contour Skinstick is it's super easy to apply with precision and blend for contouring. There are shades to complement a range of skin tones. The pigment can be blended with your fingers or a contouring brush.

Tried and Tested by Beauty, Fashion and Wellness Product Writer, Samantha Price:

"As someone who's pale, striking a balance with contour can be difficult. More often than not, contour can be too dark or too warm for my skin tone. That's when I tried the Fenty Match Stix Skinstick, in the lightest shade, Soft Amber. It has a creamy consistency, so it feels lovely and lightweight on the skin. It's easily blended for a more subtle, natural look – but is also buildable when you're wanting something a bit more dramatic. I'm such a big fan of this product, I have to say it's my favourite contour. So easy to apply, too. I would also recommend the shade Amber for pale cool toned skin."

Pros

  • Specially tailored for pale skin, with other shades available for all skin tones
  • Lightweight creamy consistency
  • Easily blendable and creates a natural, defined cool

Cons

  • Several shades out of stock

Best contour for warm undertones

benefit Hoola Matte Bronzerbenefit
Price: £26.00
https://redirect.viglink.com?key=d0dbd0c339565e753f633a021d364c3d&prodOvrd=PCR&opt=false&u=DEQQEhcKTBxETkIYRgBHXVwUVx1QDl0dQRZcUkEAR0tYDQUMHQFWUlQYWlwUQlxXS15aVAlcW1YMR1NGTmNQBFNRUwM%3D&x=v1&prdId=10516615396&barcode=VABSUlYAUwcCCQMABVA%3D
Alternative retailers
REVOLVE$15.00View offer
Ulta$26.00View offer
Kohl's$26.00View offer
Macy's$26.00View offer

This bestselling bronzer from benefit has been created with a soft and blendable formula that applies matte to the skin. Despite having four shades, this bronzer does apply warm, so probably best for those with warmer undertones to try. This bronzer will make you look like you've just got back from your holidays.

Customers love that the compact design of this bronzer makes it ideal for taking on holiday. It goes on skin without feeling at all cakey and creates a sun-kissed colour without being shiny. For a natural-looking colour that enhances already tanned or medium to dark-toned skin, Hoola is a top option.

The packaging changed to make it more eco-friendly and some customers felt it's a shame that it no longer comes with a makeup brush. However, its compact size makes it perfect for travel.

Pros

  • Compact so it's ideal for popping in a handbag
  • Different shades available to complement your skin tone
  • Easily blendable and enhances an existing tan

Cons

  • New-style packaging doesn't come with a make-up brush

The best highlighters

Best highlighter overall

Yours

Rrp: £41.00

Price: £39.00
Alternative retailers
Sephora$40.00View offer
Nordstrom$34.00View offer
Neiman Marcus$40.00View offer
Macy's$40.00View offer

Technically, this is actually a concealer, but go two shades lighter than your foundation and you've got a fabulous highlight that'll look natural with your skin when it's blended in. Not to mention, it'll conceal any dark circles or redness while you're at it.

This iconic product has been a staple in my make-up bag for years and for mature skin, it is the dream product! If you don’t like your face to shimmer and prefer a more matte appearance, this highlights the face without making it appear shiny. If I’ve had a bad night’s sleep I dot it around the eye area and it brightens it up, removing dark areas. It conceals uneven pigmentation, spots and dark circles.

It brings light to the face and gives it luminosity. Formula contains calendula extract & Vitamin E which is a powerful ingredient for older skin as it contains antioxidant effects, which can help prevent the formation of fine lines and wrinkles. It's weightless and blends seamlessly onto skin and other makeup.

Pros

  • Bestseller at John Lewis
  • Works as an essential concealer and highlighter
  • Different shades available to suit your skin tone
  • It conceals uneven pigmentation, spots and dark circles
  • Formula is weightless and blends seamlessly onto skin

Cons

  • May run out quickly if you are using it regularly

Best highlighter and concealer duo

Iconic London Radiant Concealer and Brightening DuoIconic London

Cover blemishes, dark spots and uneven pigmentation with ICONIC London Radiant Concealer and Brightening Duo. Choose from 12 colours to perfectly complement your skin tone. Retouch and uplift with this compact and portable makeup stick.

Tried and Tested by Beauty, Fashion and Wellness Product Writer, Samantha Price:

"I had the pleasure of testing out the ICONIC London Radiant Concealer and Brightening Duo in the shade Cool Fair, and I am absolutely in love with this product. It comes in an easy-to-apply duo stick, with the concealer on one side and the highlighter on the other encased in a slimline gold tube. I have really sensitive skin, and so far, my skin is yet to react.

Hands down, this has to be my favourite concealer that I've ever tried. I was so pleased with how much coverage the concealer offers, covering redness and blemishes without looking too heavy. It blended so effortlessly into my skin, and the shade matched me perfectly while brightening my complexion. I always use a budget concealer and the difference between this and my normal concealer is very apparent.

The highlighter is a lovely cream consistency that applies so smoothly on the skin. It has a subtle, natural, dewy glow that doesn't look shimmery or glittery. It appears to have a cream undertone which is perfect for my shade, not too warm and not too cool looking. Overall, this is a new favourite of mine and I'm sure it'll become a new staple in my make-up bag! I absolutely love it."

Pros

  • 17 shades to choose from
  • Offers full coverage without looking heavy
  • A subtle natural glow from highlighter

Cons

  • The amount of concealer is small

Best highlighter for ease of use

This couldn’t be easier to use; you twist the base and wind it up, swipe it on your cheeks and it delivers a sun-kissed effect that shimmers throughout the day. Available in four shades, this solid tint reflects the light and helps enhance cheekbones. It works as a perfect highlighter and really perks dull skin up. Formulated with Fruit Extracts for superb antioxidant protection, it has light reflecting pigments that give you a summer holiday look, even if you have not been away.

Pros

  • Available in four shades
  • Gives a sun-kissed shimmery effect that lasts throughout the day

Cons

  • It is quite pigmented, so a small quantity goes a long way

Best highlighter for a natural glow

This highlighter comes in four colours and goes on like a gel, before setting as a powder so it doesn’t settle in to skin creases. The light-reflective finish of the luminous powder gives the cheeks and face a golden glow. Whenever I wear this, I get asked if I’ve been on holiday as the result is a sun-kissed look. With skin-loving clean ingredients like Wildcrafted Buriti and Organic Jojoba Oils, it helps nourish and smooth the skin. I love the fact it comes in a tiny mirrored compact as you can touch up on the go.

Pros

  • Available in 4 colours
  • Does not settle in to skin creases
  • Ingredients like Wildcrafted Buriti and Organic Jojoba Oils helps nourish skin

Cons

  • Some reviewers felt the pigment was too light for their liking

Best pen highlighter

This is a gorgeous product that I have only discovered recently. The highlighter accentuates your features, adding luminosity and shape to the face. It glides smoothly on top of foundation and through its light-reflecting particles, give you a natural glow. I swipe it across my cheekbones, nose, brow and jawline and it helps contour the face.  Takes a little while for the colour to come up in the pen but after a few pumps, you are good to go.

Pros

  • It helps accentuates your features, adds luminosity and shape to the face
  • Gives a natural glow

Cons

  •  Takes a little while and a few pumps for the colour to come up in the pen

Best buildable highlighter

Laura Mercier Face Illuminator Highlighting PowderLaura Mercier
Price: £49.00
Alternative retailers
Walmart$31.99View offer
Nordstrom$41.65View offer
Macy's$49.00View offer
Bloomingdale's$49.00View offer

Giving you a subtle glow that can be built up for something more intense, the Laura Mercier highlighting powder is a favourite at John Lewis, with thousands of positive reviews. There are different shades to choose from depending on whether you're looking for something more cool-toned or warm-toned. It also has great staying power for an all-day look.

Customers love this illuminating powder. It goes on skin silky smooth and is long-lasting. Get an uplifting glow that will attract compliments. A review comments that it highlights without being too over-the-top. It's a boost to skin and to one's self-confidence.

For natural-looking radiance and a luxurious makeup experience, this Laura Mercier highlighting powder comes highly recommended.

Pros

  • Luxurious makeup that feels good to use
  • Different shades available
  • Uplifts your face for a radiant glow

Cons

  • Not as dramatic for some

Best highlighter for versatility

Bobbi Brown Shimmer Brick Compact HighlighterBobbi Brown

Rrp: £48.40

Price: £45.00
Alternative retailers
Walmart$42.50View offer
Nordstrom$48.45View offer
Ulta$55.00View offer
Macy's$55.00View offer

From Bobbi Brown, this compact highlighting palette contains snapshots of mini highlighters that can be used as a blush, eyeshadow or to highlight when contouring. This is a great all-around palette, especially for mature skin. It creates a lovely natural finish and has brilliant staying power, lasting all day.

There are colours available, each with five complementary shades that can be applied lots of ways to create your perfect look. The shimmer powder glides onto skin and blends beautifully.

However, do note that reviews have commented that the compact is a bit fragile and not ideal for travel.

Pros

  • Compact, so fits nicely in a makeup bag
  • Great staying power to minimise touch-ups
  • Variety of shades available for a range of looks

Cons

  • Quite crumbly consistency that will go everywhere if dropped

The best highlighter and contour duos

Best highlighter and contour duo overall

NYX Professional Makeup Wonder StickNYX

Rrp: £12.00

Price: £7.15
Alternative retailers
Walmart$3.52View offer

For beginners to contouring, the Wonder Stick from NYX is an amazing entry point into makeup. A must-have, the highly-rated product makes contouring so easy in two simple steps. There are a few shades to choose from, with shades to suit most skin tones. The cream consistency makes it easily blendable, so you can achieve a natural look. Apply the stick directly to skin and blend with a sponge or brush. For best results, apply on top of foundation for a long-lasting look.

Customers praise the product for being a creamy consistency that's easy to blend. In particular, they praise the contouring shade, whilst the highlighter is quite subtle.

Pros

  • Highly rated for contouring with two shades to define and sculpt
  • Easy to apply and blend
  • Darker shade is very effective for contouring

Cons

  • Highlight shade is quite subtle

Best highlighter and contour duo for shade variety

Rimmel London Sculpting Highlighter PaletteRimmel London

Another highly rated product is the Rimmel Sculpting Highlighter Palette, and this highlight and contour duo also includes a blush. There are a few different palettes to choose from depending on the shades you think will suit you best. It has a powder consistency, so may be best for those who want something more subtle. It will give you a lovely shimmery glow.

Customers say they've used this highlighting palette for years and it's their go-to for blush, contour and highlighter. Some reviews comment that the palette is easily damaged, so do bear this in mind of you're travelling with it.

Pros

  • Highly rated with loyal customers who've used this product for years
  • Three-in-one: blush, contour and highlighter
  • Affordable at less than £10

Cons

  • Too shimmery for some

Best highlighter and contour duo for beginners

Firstly, I much prefer cream contour products than powder ones as they blend in to the skin nicer and are easier to work with. This, which contains a separate contour and highlighter stick, has a silky texture to it and is an excellent kit for those new to contouring as it is so easy to use. The light stick helps highlight the high points of the face such as under eyes, forehead and nose and the darker one helps to create a sculpted look by blending in the hollows of your cheeks and around your jawline.
Although the highlighter is not as illuminating as others, it gives a nice sheen to the skin if you are not going for a full glam look.

Pros

  • Easy application directly on to stick and blend with a brush or sponge
  • Amazon's Choice recommended product with lots of positive reviews
  • An easy way to contour if you're new to this makeup technique

Cons

  • Only one shade available

Best highlighter and contour for a sculpted look

Although this contains eyeshadow, the beautiful palette also has the best highlighter and bronzer in it. And whilst I recommend with most contour products to use a brush, I use my finger to apply this one as it blends in so well. You lightly tap the cream highlight onto the high points of the face including the cheekbones, cupid's bow and the tip and bridge of the nose and it brings a subtle gloss to the skin. I prefer gloss to shimmer as it helps sculpt the face. I then buff the powder bronzer on to the hollows of my cheek and the two combined create a beautiful combination on the skin.

Pros

  • Contains eyeshadow, blush, highlighter and bronzer - everything you need for a full makeup routine
  • Can apply the products using your finger as they are quite blendable
  • Gives a sculpted look to your face

Cons

  • Might need to restock often as the quantity is lesser than what you get with other products 

Best highlighter and contour duo for value

Yours
Price: £11.35

This is super cheap but is the ideal product for those new to contouring as it is very simple to use. The mirrored palette contains two colours (a light and a dark highlighter) and you just need to follow the face guide beneath the shades that shows you where to place each one. As it is a cream to powder formula it glides on to skin softly and then leaves a lovely shimmer on the cheeks. The lighter shade works really well to help lift the cheekbones, with the darker one creating an illusion of shadow. The two blend together nicely, without looking muddy on the face.

Pros

  • Very affordable
  • Very simple to use, so ideal product for those new to contouring
  • Cream to powder formula that glides easily on the skin
  • Comes with a guide to follow

Cons

  • Some reviewers felt that it does not last long and loses definition soon

Best highlighter and contour duo for buildability

Anastasia Beverly Hills Contour KitAnastasia Beverly Hills
Price: £40.00
Alternative retailers
Sephora$40.00View offer
Walmart$27.85View offer
Nordstrom$34.00View offer
Ulta$40.00View offer

For beginners, this contouring palette by Anastasia Beverly Hills is a good choice because it contains undertones from cool to warm, so you can experiment and see what works best on your skin. One that's good for transitional seasons as you can go cooler or warmer with your makeup as you see fit. It's a product with great lasting power and fantastic buildable potential.

Customers praise the range of shades for their versatility, allowing you to define and sculpt your features with either a matte or shimmer finish. They say the powder is a lovely texture and the shades can create either a warm or cool tone to skin. However, some reviews comment that not all the shades in the palette get used.

Pros

  • Luxurious cosmetics from a premium brand
  • Variety of shades available and create cooler or warmer looks
  • Great lasting power

Cons

  • Could include a darker palette for all skin tones

FAQs

How to: A step by step guide on contouring

1) Prep

Before applying your base, prepare your skin with the best primer for mature skin to allow your makeup to stay on for longer. Not only does a primer give your skin a youthful glow, it also creates a barrier for the foundation. As a result, your foundation applies much more smoothly.

After that, it's time to apply a good foundation suited for mature skin. Or, if you're going for a more casual look, the best BB cream or the best CC cream. You might also want to set your base with a light dusting of powder and some setting spray, so that your makeup stays in place throughout the day.

2) Contour

When it comes to choosing a contour shade, you may want to determine whether you have a cool undertone or a warm undertone first. A contour should be at least two or three shades darker than your foundation, and match your skin's undertone.

Just like finding your correct lipstick shade, using a shade too cool or too warm for your skin won't look cohesive. However, this may change through the seasons as you experiment with warmer and cooler tones. Changing your make-up through autumn, winter, spring and summer allows you to keep your makeup fresh.

When it comes to the application, follow the natural curve of your cheekbone, sweeping the product from the hollows of your cheeks to the top of your ear. Also apply to the underside of the jawline, around the hairline and temples, as well as the sides of your nose. When you're happy with the desired effect, blend this in.

3) Highlight

Finally, highlight the highest points of your face. You can do this by using concealer a few shades lighter than your foundation. Apply underneath your eyes, on the bridge of your nose and on top of your cheekbone. Depending on your choice, you may also want to use a cream stick highlighter or a highlighting powder.

Using an angled brush or your fingers, apply the highlighter on top of your cheekbone in a diagonal motion outwards towards your temples. The tip or bridge of the nose, corners of the eyes, browbone, and cupid's bow are also popular places to highlight.

Apply your blush as normal on the apples of your cheeks. You can even use a peach or pink shimmer highlighter here to give you a radiant glow. Blend all of the applied highlighter for a natural look. After one more spray of setting spray, you're ready to go!

How to: Highlight and contour on mature skin

Here's a video tutorial we found useful by experienced makeup artist, BrittanyBearMakeup on YouTube. Watch this beginner's guide to contouring below:

Suzanne Baum is an award-winning beauty editor, with columns across numerous outlets, including the Metro, Women's Fitness, the Independent and Yahoo. Having written about beauty for over 20 years, Suzanne regularly reports on the latest beauty news; from trialling out new beauty innovations and aesthetic treatments to writing on the best products for women and men.

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